Creative strategies for Style

People come to Pinterest to discover their personal style, with over 3b ideas saved by 29m people. They’re making the leap from inspiration to action—53% say Pinterest has helped them make a fashion-related purchase decision.

Here’s what the top Style ideas on Pinterest are doing better than the rest.

3b
Style Pins
29m
People saving Style ideas
Put your products in context

To get a better sense of fit and fashion, people on Pinterest want to see how products look on real people. Pins that show someone modeling clothing or accessories can see 115% higher checkout rates.

Show your products in real-life situations to help people get a feel for them. Fashion and style related Pins that show products in real-life scenarios can have 30% higher click-through rates and 170% higher checkout rates than Pins that show products on a plain background.

Showcase multiple products

Give people a few different options for even higher engagement. Multi-product Pins can have 65% higher click-through rates and 50% higher checkout rates.

Make sure to represent your brand, too. Pins with branded product placement have seen 60% higher click-through rates.

Drive action in your Pin description

Avoid cluttering your image and place your call-to-action in the description. Fashion and style related Pins with the call-to-action in the description have seen 30% higher checkout rates and 60% higher click-through rates.

170% higher checkout rates

Pinterest internal data 2015, 2016