Your 2020 guide to holiday sales

With many shoppers planning to avoid crowds this season, it’s time to rethink your Black Friday strategy. Use our 2020 holiday performance guide to reach shoppers ready to buy on Pinterest.

Woman with shopping bags

Find your holiday audience

We’ve identified six types of holiday shoppers on Pinterest—and their top keywords, too. Use our personas research to find the right people for your holiday ads.

Holiday 2020 is earlier than ever

People are searching for and saving holiday ideas earlier than they ever have on Pinterest. Months earlier. Find out why—and why it matters for your brand.

Nearly 50% of Pinners globally say they want help from brands taking the holidays to the “next level.”

Make your holiday creative sparkle

Bring your ads to life this season with the five dimensions of inspiration

Sample Pins

Best-in-class holiday creative

Scroll through standout holiday Pins to inspire your content

More helpful resources

Woman with shopping bags
Shopping insights

Learn about inspired shopping—and why it leads to better results.

Boursin cheese with crackers and Boursin logo
Boursin success story

Discover how the food brand used celebrity content to drive high-performing Pins

Pinterest Partners

Browse our directory to find the right marketing solution to scale your campaign

Creative best practices

Follow these guidelines to create visually compelling Pins that will stand out in feed and drive action