Be their next holiday idea
People on Pinterest are ready to go big for holiday 2021. They’ve already started planning—and Pinterest is their first stop for new ideas.
Early adds up
Brands who start their holiday campaigns earlier in the season see better results on Pinterest.
incremental sales lift for brands who advertise early1
more conversions when people are exposed to Pinterest ads earlier in the holiday season2
Holiday shopping starts on Pinterest
This chart shows indexed holiday searches on Pinterest, compared to a leading search engine.3 People come to Pinterest first. And every year, the majority of sales influenced by Pinterest are complete by Cyber Monday. In 2020, 60% of sales happened by that time. 4
Your timeline for success
Launch and inspire
Budget: Prioritize your budget for awareness campaigns so you’re top of mind as people start planning.
Creative: You can start running holiday messaging now, but you don’t have to. Even an increased presence at this time will help set you up for seasonal success.Shift into high gear
Budget: More people are ready to spend, so move more budget to conversion campaigns. Keep running awareness and consideration campaigns too, to start finding new prospects.
Creative: Start running holiday visuals for most (if not all) of your creative. Make sure you have strong CTAs so people can act now.Stick the finish
Budget: You’ll still see lots of purchases in December, so make sure to keep spend up and focused on performance.
Creative: At this point, people are searching for utility and convenience. Feature last-minute sales and label your shipping cutoff dates. Include clear, effective CTAs to help them check off their shopping list.
Find your holiday audience
We’ve identified six types of holiday shoppers on Pinterest. Use our personas research to find the right people for your holiday ads.
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