Your 2020 guide to holiday sales
With many shoppers planning to avoid crowds this season, it’s time to rethink your Black Friday strategy. Use our 2020 holiday performance guide to reach shoppers ready to buy on Pinterest.
Find your holiday audience
We’ve identified six types of holiday shoppers on Pinterest—and their top keywords, too. Use our personas research to find the right people for your holiday ads.
Holiday 2020 is earlier than ever
People are searching for and saving holiday ideas earlier than they ever have on Pinterest. Months earlier. Find out why—and why it matters for your brand.
Nearly 50% of Pinners globally say they want help from brands taking the holidays to the “next level.”
Make your holiday creative sparkle
Bring your ads to life this season with the five dimensions of inspiration
Sample Pins
Best-in-class holiday creative
Scroll through standout holiday Pins to inspire your content
More helpful resources
Learn about inspired shopping—and why it leads to better results.
Discover how the food brand used celebrity content to drive high-performing Pins
Browse our directory to find the right marketing solution to scale your campaign
Follow these guidelines to create visually compelling Pins that will stand out in feed and drive action