Buyable Pins let people buy your products without ever leaving Pinterest. Learn more about how they work for Pinners. Learn more about how they work for Pinners.

Blue means you can buy

When you spot a Pin with a blue price, you’ll know it’s buyable. People can find your buyable Pins all over Pinterest—in search results, in related Pins and on your business profile.

A shopping bag you can take anywhere

More and more people are using Pinterest on their mobile devices. Buyable Pins work seamlessly across mobile and the web, so you can close the sale right when someone has the impulse to buy.


A new way to reach shoppers and make sales—for free!

Buyable Pins still let you control the shopping experience—Pinterest doesn’t take a cut from your sales and you still get to handle shipping and customer service the way you always have. That’s why we’re only working with merchants who care about providing Pinners with the best possible experience.

How do I get started

Right now, we’re working with a few major brands and commerce platforms. Here’s how you can get involved:

  • BigCommerce: Visit BigCommerce’s Pinterest page for more details
  • Demandware: Visit Demandware’s Pinterest page or contact your customer success manager
  • Shopify: Visit Shopify’s Pinterest page to activate Buyable Pins in just a few clicks