Increase brand awareness with Pinterest marketing

Get noticed by Pinners

Over 250 million people come to Pinterest every month looking to discover new ideas and products. You can help them discover and learn more about your brand by sharing your unique brand identity and connecting them with what you find inspiring.

72 %
of Pinners find new brands and services on Pinterest
88 %
of Pinners find new ideas on Pinterest
Set up your account
Pinterest Analytics and Ads screen

Business accounts come with extra features, like ads, analytics and regular email updates. If you already have a personal account, we recommend converting it to a business account. Don’t worry, you won't lose any Pins or boards. 

Get your website ready
Pinterest pin with website in the background

Make it easier for people to save your content, and for you to track your success:

Confirm your site to ensure your logo appears on any content saved from your site and improve your analytics.

Add the Save button so your customers can easily save things they like to Pinterest.

Build a widget to display Pins, boards or your profile on your site. 

Use the Pinterest tag on your site to gather valuable conversion insights and build audiences that you can target in the future.

Tell an interesting brand story

More than anything else, great content will help you reach your goal. Think about what story you want to tell. Then, make it stand out visually using lifestyle imagery and compelling descriptions to establish your brand identity. Here are more tips to get you started. 

Promote your Pins
Pinterest Pin of blue mug with quick promote

Promoted Pins are just like regular Pins, only you pay to have them seen by more people. These ads perform just as well—if not better—than your other Pins, helping people discover and save ideas. 

A beauty brand’s Promoted Pin campaign lead to a 74% lift in purchase intent for their products, so try creating ads from your best performing Pins.

Measure your success
Analytics dashboard

Measuring success on Pinterest looks different. Brands with better content reach more people than brands with lots of followers. Getting Pinners to engage with your ideas matters because it signals that people are ready to act on the ideas you’ve shared with them. 

Pinterest also partners with market research firms who can help you evaluate your Promoted Pin campaigns and aid the success of your business.

man with pottery

Sources: Pinterest analysis 2016; Millward Brown consumer study 2015; Millward Brown brand lift study 2015