Brand guidelines

How to use the Pinterest brand in your marketing

This guide provides general rules about using our brand assets and showcasing Pinterest content. These rules apply to all media, including in-store signage, packaging, digital media and broadcast.

We’re happy to have you promote your Pinterest presence and content. Just make sure your ads and marketing materials don’t suggest that Pinterest is sponsoring your promotions or formally affiliated in any way.

The basics

This is the short version; for more detailed information, please scroll down.

Pinterest logo

  • Only use the Pinterest badge (please don’t use our wordmark!)

  • Always include a call to action after you show our badge

  • Always display your Pinterest for Business URL when you use our badge

  • Make sure our badge’s height is proportionate to your call to action text  

Product shots

  • Put your Pinterest URL somewhere on the treatment

  • Interface images should match the device you show (ex. a mobile view should show the mobile interface, etc.)

Language

  • Acceptable phrases: Popular on Pinterest, Find us on Pinterest, Follow us on Pinterest, Visit us, Find more ideas on Pinterest, Get inspired on Pinterest

  • Unacceptable phrases: Trending on Pinterest, Trending Pins

  • Whenever you reference Pinterest, make sure to include your Pinterest for Business URL

Marks

Our elements and marks include the Pinterest name, logo, graphics and any word, phrase, image or other designation that identifies Pinterest as the source of any product or service.

Our logo

Our logo is a red circle with a white scripted “P” in the middle. Use the EPS and high resolution PNGs provided below. Do not alter them in any way, and keep the badge free of filters and effects. We recently updated our logo, so you’ll need to replace older badges with the images included here. 

Always include a call to action that references your Pinterest for Business URL. This call to action text should be proportionate in size to the Pinterest badge. To avoid implying endorsement, make sure the Pinterest badge is always smaller in scale than your own logo.

Wordmark

Please don’t use our wordmark. Instead, use the logo image files we’ve provided.

Pinterest badge

Our color scheme

Our badge should always be reproduced in our Pinterest red, whether it’s in print or on-screen.

Pinterest red #bd081c
Product shots

If you want to show any part of Pinterest in your marketing, make sure the interface matches the device you show. For example: if you’re showing a phone in a picture, make sure you’re showing the mobile interface. This rule applies to all elements of Pinterest, including Pins, boards, the grid view or any other element.

Please note that you are responsible for obtaining all rights to any imagery represented in your marketing materials.

Language

Our marks also include these words as they relate to social media and digital tools: Pin, repin, Pinner and pinboard.

Here are some specific rules to follow when you talk about Pinterest:

  • Acceptable phrases: Popular on Pinterest, Find us on Pinterest, Follow us on Pinterest, Visit us, Find more ideas on Pinterest, Get inspired on Pinterest

  • Unacceptable phrases: Trending on Pinterest, Trending Pins, any phrase that uses “Pin” as a verb (use “save” instead)

  • Whenever you reference Pinterest, make sure to include our Pinterest for Business URL

When can you say “Popular on Pinterest?”

A Pin is only considered popular if it registers high impressions, clicks or saves within Pinterest Analytics. Remember that Pinterest Analytics only shows your own Pin performance. To provide the right context, make to put your own Pinterest for Business URL after any “Popular on Pinterest” labels.

Naming and visuals for your apps and services

If you’re creating an app, website or other service designed to be used with Pinterest, develop your own branding that doesn’t use Pinterest brand elements.

Some specific rules:

  • Don’t use “Pin,” “Pinterest” or any variations of “Pinterest” in your name or domain name

  • Don’t use any Pinterest marks, logos, graphics or similar variations as part of your logo or branding

Media-specific guidelines

Broadcast

All of the rules above apply for broadcast media. Our badge can be used in broadcast, but should always include a clear link back to your own Pinterest profile. Use of our badge without a link to your own profile incorrectly implies a partnership, sponsorship or endorsement.

To use Pinterest in video, television or film, you must submit a request form to your partner manager at Pinterest. The partner manager needs to review each potential use. Please reach out at least 10 business days in advance to avoid production delays.