High-contrast, ash blonde hair tones are spiking in searches—and salons. Icy blonde hair with dark roots (+216% YoY) and shadow root blonde (+46% YoY) treatments are both highlights this month. Also on the rise, elevated ponytails: Searches for scrunchie hairstyles have grown 601% YoY, and ponytail style searches have grown 110% YoY.
Work these trends into your next campaign to reach people while they’re making decisions. Some ideas to get you started:
Help people be the host with the most. Work a home refresh angle into your campaign and show people how to get their house ready for the holiday season: Think about furniture swaps, simple renos and accessory updates. Not in the home space? Consider quick, creative ways that your product can help ease the nerves of a harried host.
In the food space? Appeal to health-conscious diners by offering fresh takes on Thanksgiving favorites. For example, cauliflower mashed “potatoes,” a cheese-free broccoli casserole and other health-conscious recipes.
Fight the good fight. Show people how common household items (foods, herbs, etc.) can pull double-duty and give their immune system a boost.
Grab the interest of seasonal statement-makers by offering styling tips for fall clothing and hair trends.