It’s no surprise that frozen beverages are keeping Pinners cool when the temperature goes up (especially twists on old favorites). To satisfy this thirst, try adding “frozen” to campaign targeting this month for all your usual summer libations.
This Summer, Pinners are all about practical and simple accessories that keep their hands free, but their wrists adorned. Whether it be with a minimalist set of bangles or a casual bracelet handbag, tailor your creative—and targeting—to take hold of these up-and-coming style trends.
In the home and garden space? Pinners are rethinking their garden palettes and adjusting patio lighting so white gardens can gleam in the moonlight. Keep this staging in mind for any outdoor furniture or entertaining promotional scenarios. For those in events, here’s an elegant way to add a dreamy ambiance when choosing florals for an outdoor nighttime wedding.
Dive into our Audience insights tool to discover even more Pinterest trends that are likely to resonate with your customers.
–Helen Zhao, currently saving ideas to //puppy love
Trend increases are calculated from May ’18 to May ’19 using normalized global and country-specific searches from Pinterest internal data related to the trend.