Though it may seem early, the ho-ho-holidays mean awards season is just one month away, and more people than ever before are looking for ways to roll out the red carpet for their viewing party guests. Searches for red carpet party ideas are up 255% YoY.
Work these trends into your next campaign to reach people while they’re shopping this season. Some ideas to get you started:
Get in the holiday spirit! Offer tutorials to show people how they can use your product (or packaging) to create a one-of-a-kind present.
Selling home goods? Knock people’s doors off with styling tips for open closets.
Tis’ the season for easy, festive food. Work your product into one-pan recipes (like burrito casseroles) to appeal to hosts and guests looking for a feast in a flash.
Help people roll out the red carpet with ideas for the ultimate award show viewing party. From a gold medal charcuterie board to a cozy couch upgrade, weave your brand into food, drink, home and entertainment ideas that are sure to win big.
Check out our Audience insights tool to learn more about what trends are likely to resonate with your audience based on their interests.
–Talia Parnass, currently saving ideas to THAT'S A WRAP
Trends are identified using Pinterest global indexed search growth from October '17 to October '18