The next phase of Promoted Pins

promoted pins next phase

In September, we told you about our plans to experiment with Promoted Pins on Pinterest. Now, we’re working with a small group of brands to roll out a paid test in our search and category feeds. 

These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on Pinner feedback— so that Pinterest continues to be a great experience for everyone. 

Tens of millions of people have added more than 30 billion Pins to Pinterest and brands are a big part of this. Brands help people find inspiration and discover things they care about, whether it’s ideas for dinner, places to go or gifts to buy. We hope Promoted Pins give businesses of all sizes a chance to connect with more Pinners. 

Our first paid test, in the U.S. only, is with a small group of brands from different industries, including: 

  • ABC Family

  • Banana Republic


  • Gap

  • General Mills 

  • Kraft

  • lululemon athletica

  • Nestle - Purina, Dreyer’s/Edy’s Ice Cream, Nespresso

  • Old Navy

  • Target

  • Walt Disney Parks and Resorts

  • Ziploc®

We’re keeping the test small so that we can collect as much feedback as possible, but we’re hoping to open it up to more businesses throughout the year. If you're interested in learning more about Promoted Pins, sign up for updates and we'll keep you posted.

—Joanne Bradford, Head of Partnerships, currently saving ideas to​ Wardrobe Building