To maximize your ad campaign’s reach, you can also target your audience's related interests. For example, Pinners looking for refreshing cocktail ideas are also interested in sausage rolls.
Here are some of Pinners' key interests for summer, along with the related interests to keep in mind when considering targeting for your summer campaigns:
- BBQ: brewing, scotch, camping parties
- Desserts:mason jar desserts, homemade marshmallow fluff, ice cream pie
- Summer drinks: watermelon lemonade, fried shrimp, milkshake recipes
- Refreshing cocktails: pineapple vodka, strawberry cheesecake bites, sausage rolls
- Home (Backyard, Porch): japanese garden design,tropical pool, homes for sale
- Fashion (Festival): jewelry bracelets, bikini outfits, urban fashion styles
- Movies: home decor signs, home theater design, luxury living
- Outdoor entertainment: romantic homes, french chairs, shabby chic style
- Road trips: urban design, cars, country movies
- Summer destinations: friendship photography, toddler snacks, beach sunrise, Hawaii packing list
For more summer inspiration check out our Summer Entertaining Trend Report.
For more tips on July 4th, summer and seasonal moments on Pinterest, check out our Possibilities Planner.
—Meg Liu, currently saving ideas to Kids
1Toluna, Summer on Pinterest Study, May 2018
24th of July Saved Food & Drink Ideas, 2017
3Pinterest internal data, 2017