“Pinterest is a key referral platform for hunterboots.com. It’s where we see a highly engaged user who’s actively searching for inspiration to purchase from Hunter. CORE is a seasonless collection, which made Pinterest an incredibly strategic platform for us: whether you’re discovering CORE Pins today or in 2 years’ time, the collection will still be relevant to the user. Always discoverable, always available to buy. As a progressive heritage brand, innovation is one of our key pillars, and to be the first UK brand to use this dynamic video ad on Pinterest is a great example of this.”
The launch of Promoted Pins in the UK earlier this year led to highly positive feedback from businesses and great engagement by the Pinterest UK community. Thousands of businesses have begun advertising on Pinterest in the UK including FMCG, retail and travel companies. Now global brands like Hunter Boots are tapping into Promoted Video to extend their campaigns and create deeper engagement with consumers.