As May kicks into gear, we’re seeing a fresh crop of trends pop up on Pinterest. People are looking for simple ways to try something new, whether that means changing their diet or switching up their home decor.
Our monthly forecast gives you the pulse on search and save trends. Keep these insights in mind as you create new Pins and campaigns so you can tie your brand to what Pinners want.
Searches for colorful foods are climbing as two cultural trends hit the food world. Unicorn-inspired food is all over Pinterest, with searches up 394% since January. Nothing is sacred from rainbow: we’re seeing everything from unicorn grilled cheese to DIY takes on the Unicorn Frappucino. Searches for “millennial pink” foods are also up as people translate this popular clothing color to the culinary world.
The latest diet trend? That’d be the ketogenic diet, which promotes foods low in carbs and high in healthy fats. Searches for keto recipe Pins are up more than 500% year over year as people look for recipes like this cauliflower crust calzone or a scrumptious low carb blueberry cobbler.
Ready to make these insights work for you? Try creating some Pins that reflect these trends so you’re sure to catch Pinners’ attention.
—Xenia Nosov, saving ideas to -looks-