May trend forecast: Mom jeans, unicorn foods and easy home accents

May Pinsights Trend Forecast

As May kicks into gear, we’re seeing a fresh crop of trends pop up on Pinterest. People are looking for simple ways to try something new, whether that means changing their diet or switching up their home decor.

Our monthly forecast gives you the pulse on search and save trends. Keep these insights in mind as you create new Pins and campaigns so you can tie your brand to what Pinners want.

New hues for food

Searches for colorful foods are climbing as two cultural trends hit the food world. Unicorn-inspired food is all over Pinterest, with searches up 394% since January. Nothing is sacred from rainbow: we’re seeing everything from unicorn grilled cheese to DIY takes on the Unicorn Frappucino. Searches for “millennial pink” foods are also up as people translate this popular clothing color to the culinary world.  

The newest take on denim

Denim may be a staple, but it’s constantly evolving. This month, Pinners are trying silhouettes like cropped flares (up 190% year over year) and reworked “mom jeans” (up 227%). They’re also adding some flair with two-tone denim (up 381%) and denim embellishments (up 90%).

Clever home decor tricks

The right decor can make all the difference. Pinners are looking for affordable, easy and rental-friendly ways to add more personality to their homes. Some of our favorite trends include accessories as decor (up 155%) and removable wallpaper stickers (up 344%).

Eco-friendly beauty products

Organic, vegan and natural beauty products are growing in popularity as Pinners think about their impact on the environment. From organic coffee scrubs to vegan-friendly moisturizers, there are lots of ways for Pinners to respect the environment as they beautify.

Crazy for keto

The latest diet trend? That’d be the ketogenic diet, which promotes foods low in carbs and high in healthy fats. Searches for keto recipe Pins are up more than 500% year over year as people look for recipes like this cauliflower crust calzone or a scrumptious low carb blueberry cobbler.

 

Ready to make these insights work for you? Try creating some Pins that reflect these trends so you’re sure to catch Pinners’ attention.

—Xenia Nosov, saving ideas to -looks-