Make tax season painless for Pinners

woman at computer holding phone

April 15 is just around the corner, which means millions of people in the U.S. are preparing their tax returns. And they’re using Pinterest for help. 


There are more than 1.3 billion Pins related to money management and these Pins get 30% more repins during tax season. Most of these Pins are in categories like:

  • Quotes
  • Home decor
  • Education
  • Women’s fashion
  • Travel

Guide your audience with helpful, actionable Pins that’ll get them on the The Man’s good side.

  • If you’re a fashion retailer, you could Pin tips about saving up for a new wardrobe. Better yet, give ideas for quality pieces to buy with their tax refund.
  • If you’re a publisher, curate boards with useful budgeting, money management and tax tutorials, or Pin quotes with short, compelling advice
  • If you’re food-focused, share products and ingredients that’ll help families save a few extra dollars in the grocery store aisle

For more ways to make helpful Pins, check out our guide.


—Sadia Latifi, currently saving ideas to​ Mother Russia