It's fashionable to use Pinterest


We’ve talked about food and beauty recently, and now we’re ready to share insights from another popular category on Pinterest: fashion! 


Lots of people use Pinterest to discover inspiring fashion ideas. Seriously, lots. There are more than 4.5 billion fashion-related Pins and more than 30 million people have added one of those Pins to their boards. Women on Pinterest are even 46% more likely to make fashion purchases than the average woman, according to comScore.


Pinner interests around fashion tend to fall into four categories:

  • What to wear, inspirational outfits that help you discover your personal style
  • Tips and trends, visual guides that help you look your best every season
  • Must-have pieces, the classic and contemporary items you should have in your closet
  • High fashion, beautiful, glamorous clothes fit for the catwalk 


Even if your business isn’t explicitly about fashion, you can use fashion as a way to reach people. For example:


If you’re interested in reaching fashion-conscious men and women on Pinterest, try adding some of these Pins to your profile—a lot of people are looking for them. In fact, there are: 

  • More than 10 million Pins for casual, everyday looks
  • More than 14 million Pins with outfit combinations
  • More than 34 million Pins of wedding outfits
  • More than 6 million fashion trends
  • More than 7 million Pins of fashion gifts or wish lists
  • More than 7 million Pins with fashion tips and tutorials
  • More than 4 million Pins of gowns and special occasion dresses
  • More than 4 million Pins of runway looks
  • More than 2 million Pins of the little black dress
  • More than 2 million Pins of celebrity fashion


If you want to take a look at how different fashion brands approach Pinterest,  read our case study for Tory BurchPoshmarkVogue ParisELLE or Nordstrom. You can also check out a few of these popular accounts: Anthropologieeat.sleep.wearGretchen JonesHarper’s BazaarLauren Santo DomingoMadewellNina GarciaOlivia Palermo and Stacy London


— Tashfeen Ahmed, currently saving ideas to​ Bend it like Oregon


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