Halloween food trends: No tricks, just treats

kids in halloween costume eating candy

It may still be summer, but people on Pinterest are already preparing for the spookiest time of year—Halloween. These planners are looking for everything from clever costumes to DIY decor to frightful food.

Remember, Pinterest is the second largest food and drink platform in the world, and when it comes to Halloween people are saving Pins for seasonally-inspired appetizers, wicked witch cupcakes, ghostly cookies and all things pumpkin. More than 27 million people saved 273 million ideas for Halloween last year. 

The scary fact is that 40% of people on Pinterest plan for Halloween several months in advance, starting as early as July! Don’t let this holiday trick you—now is the perfect time to start creating your Halloween boards and promoting recipes and products that inspire this Halloween-hungry group.

You don’t need to put a spell on potential customers to draw attention to your brand, just help people find the recipes and inspiration they are looking for to create the perfect Halloween menu. Try building Pins with step-by-step tutorials for spooky snacks, adding Pins for no-bake treats, creating boards of devilish desserts or demonstrating healthy Halloween recipes with video Pins.

Sneak a peek at businesses embracing the Halloween spirit:

  • Rice Krispies® make followers believe that it really is So Easy It’s Scary to prepare yummy desserts for trick or treaters with their board of creative Halloween treat ideas.
  • Land of Nod’s Happy Haunting board helps fans conjure up kid-friendly Halloween drinks and snacks.
  • And it wouldn’t be a proper party without Country Living’s recipes for Halloween Food and Treats.  

–Vaishali Parekh, currently saving ideas to San Francisco Sushi