There are some scary-good opportunities to connect with people on Pinterest this Halloween. Almost everyone loves celebrating Halloween, with 75% of them handing out candy and 45% decorating their homes, according to the National Retail Federation (NRF). And many of them will be coming to Pinterest looking for ideas to dress up their homes with fresh takes on classic Halloween traditions.
Last year, people saved 166m ideas for Halloween decor! Plus, the NRF says that on average people planning their Halloween decor will spend over $20, with total spending in this area expected to reach $1.9 billion. Pinners have been saving Halloween ideas since summer, and “Halloween house” searches are already up by 54% this year! Here are a few tips for how you can help people haunt their front door with easy, affordable decor.
Pinners love fresh ideas and inspiration, but they won’t necessarily want to create an entirely new look every year. Fall interiors that blend with what people already own are all over Pinterest. We’re also seeing a 25% increase in “haunted house” searches compared to last year, with Pinners seeking ideas for “Halloween props” in particular. People have already saved 1.2m “fall front porch” pins and 1.6m “outdoor Halloween” ideas, and it’s not even October yet!
Since 2014, Pinners aged 25-34 have saved 50m Halloween home decor ideas. Help them get in on some fun new trends, or revisit what they’ve come to know and love. For example, we’re seeing fun references to pop culture, like these Harry Potter touches. Meanwhile, preppy decor lovers seem interested in incorporating on-trend details, like monogrammed pumpkins, that stay true to their classic tastes.
Pinners are always on the lookout for inspiring ideas that aren’t too difficult to try. Pins featuring ideas like these song lyric pumpkins or this clever use of neon paint tend to be popular. No matter what kind of idea your business has to share, we’ve made it easy for you to promote it quickly. Using the new Promote button you’ll see when you create a Pin or view it on your profile, you can set up a Promoted Pin in as little as 9 seconds.
Head over to Ads Manager to get started promoting your ideas for Halloween and other holidays that are just around the corner!
Dying for even more Halloween ideas? Play a round of Halloween Hacker to see what ideas we’ve monster-mashed together.