Many trendsetting men and women have already begun curating stylish Pins to keep them looking good on autumn walks, at holiday parties and on through the New Year. Fashion and beauty are consistently among our most popular categories, with Pinners planning to spend 150% more on these goods than non-Pinterest users. And here’s an interesting fact: 67% of people on Pinterest prefer following their favorite designer brand over a style icon. Your business has some handsome opportunities to reach these Pinners any time of year. And this holiday season, people on Pinterest are likely to spend 60% more than non-Pinners do on their holiday shopping. We’ve picked out some of the best-looking trends below, so you’ll know just how to fashion your seasonal campaigns.
- Create beautiful, engaging Pins for your business, inspired by these trends
- Reach people who’re already interested in your offerings now, using engagement retargeting
- Expand to include people who act like your existing audience as we get closer to the holidays, using actalikes
- Try targeting people interested in or searching for products and businesses like yours, too
Holiday saving is well underway—start promoting your holiday season Pins today!
—Xenia Nosov, currently saving ideas to -looks-