Fall is all about sharing treats and comfort food with friends and family. To capitalize on the season and promote their private-label products, Albertsons Companies ran a campaign from October through the end of the year that aligned with Pinterest trends for Halloween, Thanksgiving and Holiday.
They partnered with Pinterest and Atrium from the Pin Collective—a network of expert content creators—to develop stunning seasonal content aligned with the biggest food and beverage trends for Halloween, Thanksgiving and Holiday. Those included:
Albertsons shoppers want to stay ahead of the curve when it comes to new and exciting trends. We believe Pinterest is the perfect platform to inspire shoppers with a new take on Holiday classics as they plan for the season. Using the Pinterest Trends online and in-store enables Own Brands to be top of mind in a truly innovative way.
Looking to inspire and delight, Albertsons Companies created Pins that offered up fun ways to add a trendy twist to traditional foods. The series of standard and video Pins featured products like Lucerne® Eggnog, Open Nature® Pecans, Primo Tagio® Cheese and many others. The fall favorites combined in new ways to make creative side dishes, cocktails, desserts and snacks.
The campaign included 10 standard and three video Pins for each moment: Halloween, Thanksgiving and Holiday. All had the same goal—driving in-store sales—and all featured the Pinterest trend badge, a small graphic that helps Pinners see that they’re on to the next big thing.
To measure the campaign’s impact, Albertsons Companies ran an in-store sales lift study. Results were so good that they’ve already started on a similar campaign for 2020, aligning with the updated crop of this year’s holiday trends.