Reese’s. Reese’s also found success with Cinematic Pins. While both Cinematic and standard Pins successfully drove purchase intent for Reese's, People who saw a Cinematic Pin indicated they would be 25% more “likely to buy Reese’s products in the next 30 days” compared those who did not see a Reese’s Promoted Pin. The study also found an 11% increase in the number of target viewers who agreed with the statement “Reese’s is fun to eat.”
“By using a combination of Cinematic Pins & Promoted Pins, we were able to showcase the Reese’s brand in a fun, playful and engaging way. We successfully impacted purchase intent, brand favorability and familiarity, and developed our own creative best practices for Pinterest,” said TJ Garner, senior associate brand manager at Reese’s.
You can read more about what they did in this case study.
Not only do Cinematic Pins help businesses pump up brand sentiment, Pinners also enjoy them. Take this Pin from American Eagle Outfitters.
The most creative platform for brands
We’re working on new formats and updates that’ll help power your brand to do even more on Pinterest. Our creative and brand strategy team focuses on finding ways for our most valued partners to better reach their audience, and we take what we learn and put it in our creative guide for all businesses to learn from.
The Pin Factory, our in-house creative testing studio, helps brands launch their Pinterest campaigns and learn more about which of their content performs best. It's a great way to kickstart creative development on Pinterest. And in return, we learn a lot from brands on what more they'd like to see from us.
It’s been exciting to see how Promoted Pins deliver value to both Pinners and advertisers over the last year and a half. We’ll continue to evolve the Pinterest creative canvas to make sure that Pinterest is not only the best place to reach consumers in a consideration mindset, but also the best place to tell your brand's rich story.
—Kevin Knight, currently saving ideas to Advertising & Marketing