Boosting your brand with the help of Pinterest creative

We want Pinterest to be the most creative place for you to tell your brand’s story and increase your brand equity in the process. That’s why we’re making it an even more immersive canvas to showcase your brand, creating innovative formats that help Pinners find useful, everyday ideas.

Cinematic Pins are a made-for-mobile ad format that allows your brand to say more with motion. These thumb-stopping Pins debuted last year, and they're true crowd-pleasers for businesses and Pinners.

Using Cinematic Pins to drive brand love

Businesses of all kinds have used Cinematic Pins to boost their brand’s presence on Pinterest.

"Pinterest is the ideal marketing channel for L’Oreal Paris’ products. Our audience is there to shop and discover new beauty products – not just scroll for fun - enabling us to capture them in a consideration mindset when they are further down the marketing funnel."

L’Oreal Paris. After using the eye-catching motion of Cinematic Pins to promote their True Match Lumi Glow Illuminator, L’Oreal Paris boosted product awareness by 30.7% and improved purchase intent by 37.2%.

"Pinterest is the ideal marketing channel for L’Oreal Paris’ products. Our audience is there to shop and discover new beauty products – not just scroll for fun - enabling us to capture them in a consideration mindset when they are further down the marketing funnel,” said Kristen Comings, Vice President, Integrated Consumer Communications, L'Oreal Paris at L’oreal Paris.

You can read more about what they did in this case study.

Reese’s. Reese’s also found success with Cinematic Pins. While both Cinematic and standard Pins successfully drove purchase intent for Reese's, People who saw a Cinematic Pin indicated they would be 25% more “likely to buy Reese’s products in the next 30 days” compared those who did not see a Reese’s Promoted Pin. The study also found an 11% increase in the number of target viewers who agreed with the statement “Reese’s is fun to eat.”

“By using a combination of Cinematic Pins & Promoted Pins, we were able to showcase the Reese’s brand in a fun, playful and engaging way. We successfully impacted purchase intent, brand favorability and familiarity, and developed our own creative best practices for Pinterest,” said TJ Garner, senior associate brand manager at Reese’s.

You can read more about what they did in this case study.

Not only do Cinematic Pins help businesses pump up brand sentiment, Pinners also enjoy them. Take this Pin from American Eagle Outfitters.

The most creative platform for brands

We’re working on new formats and updates that’ll help power your brand to do even more on Pinterest. Our creative and brand strategy team focuses on finding ways for our most valued partners to better reach their audience, and we take what we learn and put it in our creative guide for all businesses to learn from.

The Pin Factory, our in-house creative testing studio, helps brands launch their Pinterest campaigns and learn more about which of their content performs best. It's a great way to kickstart creative development on Pinterest. And in return, we learn a lot from brands on what more they'd like to see from us.

It’s been exciting to see how Promoted Pins deliver value to both Pinners and advertisers over the last year and a half. We’ll continue to evolve the Pinterest creative canvas to make sure that Pinterest is not only the best place to reach consumers in a consideration mindset, but also the best place to tell your brand's rich story.

—Kevin Knight, currently saving ideas to Advertising & Marketing 

Tags