News by Angela Reynar

On Pinterest, people look for ideas to try in their real lives—and that means they’re looking for things to buy, too!

As part of our ongoing partnership with Oracle Data Cloud, we looked at 16 Promoted Pin campaigns for retail advertisers accepting VISA in order to measure the impact on in-store and online buying behavior. We found that Promoted Pins drive lots of incremental sales for retailers. 70% of those sales come from new customers—and they’re also driving 4x the % sales lift of existing customers. Pinterest is a powerful place for retailers to reach new customers, who contribute to more sales.

“After months of joint development with Pinterest and VISA, we are excited to enable retailers of all stripes to measure Pinterest’s direct impact on not only online purchases but also in-store sales, where 93% of consumer spending occurs,” said Eric Roza, SVP, Oracle Data Cloud. “Oracle's...

People turn to Pinterest to find all sorts of ideas they can use in real life, like ways to occupy the kids, recipes for dinner and of course things to buy. 93% of Pinners use Pinterest to plan purchases, according to research done last year from Millward Brown. Millward Brown also found that Pinners don’t just browse, they actually spend—87% of Pinners have made a purchase after seeing a product they liked on the platform.

But people wouldn’t be able to discover products on Pinterest without the help of over 1 million businesses on the platform. So to help CPG and retail businesses measure the impact of their Pinterest campaigns on in-store sales, today we’re pleased to announce a new partnership with Oracle Data Cloud, parent of leading data brands AddThis, BlueKai, Crosswise and Datalogix.

Oracle Data Cloud measured in-store sales for 26 Promoted Pin campaigns across major food and...

If you’re looking to give your brand a hand, Pinterest is the place to be. It’s easy to move brand metrics on Pinterest because Pinners are open to seeing ideas from businesses. Unlike other platforms, on Pinterest business content is a natural part of the experience.

In a recent series of studies, research agency Millward Brown Digital found that brands of all kinds can drive big increases across 4 key brand metrics: awareness, favorability, perception, purchase intent (see infographic below)

After using Promoted Pins:

  • L’Oreal Paris saw an 18 percentage point lift in product awareness for their new Lumi Highlighter makeup product
  • Reese's drove an uptick in message awareness—after Promoted Pins, the number of people who said, “Reese's is fun to eat” went up by 10 percentage points
  • Walgreens boosted favorability with millennial beauty shoppers by over 15 percentage points

Ready to jump on the brand-wagon? We’ve partnered with...