A 3-point guide to Pinning for March Madness

march madness college basketball

It might be too late to fill out a bracket, but with the championship game just a few weeks away, the real March Madness fun is only just beginning.

There are more than 20 million March Madness Pins on Pinterestand those Pins get 230% more repins this time of year. Most people are adding Pins in categories like food and drink, sports, film, music and books, and education. 

Get off the sidelines and add Pins that appeal to fans of your business with these 3 ideas:

  • Get in the bracket biz. Even if your business has nothing to do with sports, you can still get in the competitive spirit. You could create a recipes board called “Starch Madness” or hack together a bracket board that inspires your audience to vote on your products. 
  • Use Rich Pins. Whether you’re Pinning dribble-worthy recipes or tournament news, use Rich Pins to add extra information to your Pins. Rich Pins automatically add things like ingredients, price and author—they also appear higher in search results, too! 
  • Add Pinterest to your email marketing. If you’re already sending March Madness messages, add Pinterest to your emails to encourage Pinning and grow your presence. 

— Sadia Latifi, currently saving ideas to​ Cuckoo for coconuts