The world is made of both planners and procrastinators, and at Pinterest that becomes most clear during holidays and seasonal moments like Cinco de Mayo.
In the two weeks before Cinco de Mayo, early planners start exploring elaborate decorations and desserts, like piñatas and festive desserts. But in the week before Cinco de Mayo, procrastinators get on Pinterest to look for things like last-minute party ideas.
Between both of these groups, we see a 300% increase in Cinco de Mayo Pinning. This means that between now and early May, it’s a great time to reach all sorts of Pinners and promote your brand.
Not sure what to Pin? 97% of the 42 million Cinco de Mayo Pins are in these 5 categories:
- Education: Give parents and teachers the right tools to teach kids more about the holiday, or share festive Cinco de Mayo-themed worksheets.
- Food and drink: Pin recipes for snacks and margaritas to help people throw a delicious Cinco de Mayo party.
- Holidays and events: Teach Pinners how to make their own piñatas, garlands, centerpieces and more.
- Health: Share your ideas for nutritious build-your-own taco bars and fruit-filled finger foods.
- Kids: Create printable templates, crafts and other activities that will help the little ones explore their creative side on Cinco de Mayo.
—Sadia Latifi, currently saving ideas to May 2015: Mother Russia