3 ways to play cupid this Valentine’s Day

table valentines day crafts pinterest

It probably feels like you’ve just recovered from the hustle and bustle of the holiday season, but with Valentine’s Day coming up, Pinners are once again prepping special treats and gifts for loved ones. 

This means that it’s a sweet (pun-intended) time to get your recipe, gift and DIY content in front of the 19 million people who have Pins for Valentine’s Day. 

For extra inspiration, check out some of the top searches on Pinterest right now: 

  • Printable cards
  • Gifts for him
  • Love-related quotes
  • Crafts for kids
  • Valentine nails

Once you’ve shared your chocolate cake recipes or must-have jewelry for a favorite gal-entine, add some extra oomph to your Valentine’s Day Pins with these 3 swoon-worthy tips: 

  1. Use  Rich Pins to add some extra information to your Pins. Recipe Pins include ingredients and serving sizes right on the Pin, while product Pins show real-time pricing and availability. 
  2. Add the  Pin It button to your website to make it super simple for visitors to do the heavy lifting for you by letting them Pin directly from your site. 
  3. Put Pinterest in your  email marketing. If you’re already planning on sending a Valentine’s Day email campaign, incorporate Pinterest to encourage Pinning and grow your presence. 

—Kathleen Chen, currently saving ideas to things for Clem