News tagged:product

Today we’re launching 3 new visual discovery tools that reinvent how people find ideas. Now along with being able to type in a search, people can also use anything they see—both on Pinterest and out in the world—as a jumping off point for discovering great products and ideas from businesses like yours.

People come to Pinterest looking for ideas for everyday life (what to eat, what to wear), big life events (planning a honeymoon, running a marathon), and everything in between. And inspiration can strike at any time. Someone might come here looking for recipes, then stumble upon kitchen ideas. And suddenly they’ve found a new backsplash, or a wall color they want to try. That’s the magic of Pinterest: Everything’s visual, so it’s easy for people to spot the ideas they love.

As they explore what ideas are out there, they go from open-minded discovery, to collecting different options...

Starting this month, we’re rolling out an update to the way your Pinterest ad campaigns are structured. Previously, Pinterest ad campaigns had two elements: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns.

With the addition of ad groups, now you can:

Assign budgets and targeting to ad groups

Since each ad group can contain multiple Pins, this allows for better control when testing your performance against various targets and objectives.

Align campaign budgets with marketing initiatives

Want to set a budget for a certain geographic region, product line or audience target? Ad groups make it easier to manage specific budgets within a single campaign, while still...

Whether you’re sharing this season’s makeup trends or demonstrating DIYs to prepare for a dinner party, people on Pinterest love the way Promoted Video brings ideas to life. You can reach a responsive audience on Pinterest (more than 150 million people visit us every month!), and Promoted Video is one of the best formats for showing Pinners how your ideas will work for them. That’s why we’re testing a new style of Promoted Video to tell compelling stories in a new section of Pinterest called Explore.

Tell your story on a rich new canvas

Now, less than 3 months since we launched Promoted Video, we’re testing a new auto-play version of the experience. With this feature, your video jumps right into action as soon as a Pinner discovers it.

Brands advertising with this kind of Promoted Video can create an episodic viewing experience. With additional videos...

We know people love using Pinterest to find new ideas to try. Maybe it’s a DIY refresh of the dining table, or the perfect cocktail for an upcoming celebration. People don’t just discover great ideas on Pinterest, they act on what they find.

It’s exciting to know that someone has had a good experience with your products and services. The reactions customers share can help you grow and develop your business. Today, we’re adding an easy way for people on Pinterest to track and share these experiences.

Check off tried Pins

Now, Pinners on iOS and Android can tap the checkmark on any Pin to show they gave it a try. They can also help inspire others to give it a go by adding feedback, notes and photos. You can learn more about what’s working for your customers and develop your business accordingly.

See feedback on Pins

When people try...

Over 150 million people come to Pinterest every month looking to decide what’s for dinner, where to go on vacation, how to decorate at home and more. These Pinners welcome businesses because the beautiful, actionable ideas they’re hoping to discover so often come from them. And we want to make sure that what businesses share on Pinterest is some of the most save-worthy stuff.

Advertising on Pinterest plays a big role in helping inspire people and bring their ideas to life. When Pinners engage with your ideas, it matters. More than just showing that they like something, engagement on Pinterest signals that people are ready to act on the ideas you’ve shared with them. That’s why we’re committed to ensuring that promoted content continues to make Pinterest better for everyone.

Since launching Promoted Pins 2 years ago, we’ve focused on making them quick and uncomplicated for Pinners to...