Best practices for success on Pinterest

Want to learn all the basics so you can be successful on Pinterest? Here you’ll find all the need-to-knows and useful tips for saving original content, or content from your website.

Pin at the right time

Save to your boards during peak times—generally in the evening and on the weekends in the U.S.

Consistent, daily activity is better than a once a week flurry. We suggest saving 10-12 Pins per day, instead of 70 Pins once a week.

Link multiple Pins to the same destination

It’s okay to have multiple Pins that lead to the same webpage. In fact, it can be beneficial to save a variety of images that might appeal to different types of Pinners. Just make sure to add unique descriptions that are specific to each Pin—it’ll improve your SEO.

Don’t shy away from volume

You won't get dinged for having a lot of Pins! Just aim to keep your content well organized in relevant boards, and save your ideas regularly, rather than all at once.

Lean into trends

People use Pinterest to plan their life well in advance of the season, holiday or event they’re planning for. Use this to your advantage and start saving Pins that are relevant to upcoming trends, seasons and holidays around 45 days early. Then, continue adding more ideas daily and maintain a steady pace.

Share your content

Get more eyes on your Pins by sharing them with your audience through social, email or other distribution channels. Driving people directly to your Pins this way builds engagement and helps your Pins gain momentum.

Name your boards wisely

Here’s three simple tips to keep in mind when naming your boards: Make sure they’re specific and relevant to your audience. Avoid adding extra spaces between letters. And don’t forget to fill in the broad category, it helps people find you.

Always include links

When people click a Pin they expect to be taken to a landing page so they can learn more about your idea. That’s why Pins that lead to 404 pages or have broken links will be penalized, so always include links when you create a Pin.

Add the Save Button to your website

The Save button really is a must have for your website. It increases saves up to 5x by making it easier, faster and more intuitive for people to save your content to Pinterest.

Grow your following

Word-of-mouth works on Pinterest, too. Getting saves from people interested in your content distributes your content for you!