Best practices for success on Pinterest

Getting started

Make sure you upgrade to a free business account and claim your website to unlock analytics, ads and other pro tools.

Save Pins often

It’s a good idea to save Pins regularly—consistent, daily activity is better than a once-a-week flurry. Be patient and stick with it. Unlike social networks where all of your audience reach typically happens in the first 24 hours, the reach of your content on Pinterest will continue to grow over time as Pinners discover and save your Pins. Publishing consistently over consecutive months is the best way to build a dedicated audience.

Think like a Pinner

People use Pinterest well in advance of the season, holiday or event they’re planning for. Use this to your advantage and start saving Pins that are relevant to upcoming trends, seasons and holidays about 45 days before the event.

Name your boards wisely

Make sure your board names are specific and relevant to your audience (and contain good keywords). This helps optimize your board for search. Don’t forget to pick a board category to help Pinterest better understand your content.

Link multiple Pins to the same place

It’s okay to have multiple Pins that land on the same destination. In fact, it’s good to save a variety of images that appeal to different types of Pinners. Just make sure to add specific descriptions for each Pin—it’ll improve your SEO.

Make sure your landing page makes sense

When someone clicks your Pin, they’re looking for more info about it. Make sure that the Pin’s image appears on the landing page, and the page’s content matches the Pin’s description. It’s also important to confirm that your link works and loads quickly, and that you’re not blocking search engines and crawlers (using robots.txt).

Stick to a vertical aspect ratio

Pins are organized into columns, so vertical Pins take up more space and tend to stand out more on our platform. The ideal aspect ratio for a vertical Pin is 2:3—600px wide x 900px high. Pins that are much longer than that are not recommended as they may be shown truncated in some places, and Pinners will need to closeup in order to see the entire pin. Learn more about creative best practices for Pinterest.

Use good keywords and hashtags

People use hashtags and keywords to discover relevant content. Using both will help us categorize your content so it can be recommended in places like search and home feed.

Fill up your profile

A complete profile tells your brand’s story. Head to your settings and add a profile photo, about you, location and website. Then customize your profile cover with a board or feed that best represents your brand.

Get your content in front of more people

Your followers are always the first to see your ideas—we distribute your content to your followers first to figure out what’s resonating. And the more they engage with your content, the more we show it in other places on Pinterest—like search results, feeds, and recommendations—for hundreds of millions of Pinners to discover. Add the Follow button to encourage your biggest fans to follow you on Pinterest without leaving your site.

Optimize your website for Pinterest

Make your website Pinterest-friendly by adding the Save button. The Save button makes it easier and faster for people to save your content to Pinterest and can increase your saves up to 5x.

Get powerful data insights

Tap any Pin from your profile for a quick view of its impressions, saves, closeups and clicks. When you want to go deeper, visit Pinterest Analytics for even more insights that’ll help you improve your Pinterest strategy.