Best practices for success on Pinterest

Want to learn all the basics so you can be successful on Pinterest? Start by upgrading to a free business account and claim your website to unlock analytics and other tools. Now here are more need-to-knows and useful tips for saving original content, or content from your website.

Pin at the right time

Save to your boards during peak times—generally in the evening and on the weekends in the U.S.

Consistent, daily activity is better than a once a week flurry. We suggest saving 10-12 Pins per day, instead of 70 Pins once a week.

The first 5 Pins you save each day will be prioritized for distribution. Save to the most relevant board first. It’s okay to save a Pin to multiple boards, but save to the most relevant one first—that Pin will get distribution priority. Saving to irrelevant boards won’t help and may hurt the distribution of your Pins.

Be patient and stick with it. Unlike social networks where all of your audience reach typically happens in the first 24 hours, your content on Pinterest will continue to grow over the course of months or even years. Publishing consistently over consecutive months is the best way to build a dedicated audience.

Link multiple Pins to the same destination

It’s okay to have multiple Pins that lead to the same webpage. In fact, it can be beneficial to save a variety of images that might appeal to different types of Pinners. Just make sure to add unique descriptions that are specific to each Pin—it’ll improve your SEO.

Don’t shy away from volume

You won't get dinged for having a lot of Pins! Just aim to keep your content well organized in relevant boards, and save your ideas regularly, rather than all at once.

Lean into trends

People use Pinterest to plan their life well in advance of the season, holiday or event they’re planning for. Use this to your advantage and start saving Pins that are relevant to upcoming trends, seasons and holidays around 45 days early. Then, continue adding more ideas daily and maintain a steady pace.

Share your content

Get more eyes on your Pins by sharing them with your audience through social, email or other distribution channels. Driving people directly to your Pins this way builds engagement and helps your Pins gain momentum.

Create and organize your boards

Name your boards wisely. Make sure your board names are specific and relevant to your audience (and contain good keywords). Avoid adding extra spaces between letters.

Create at least 5 boards which are cohesive and specific

Organize your boards with sections, where it makes sense. For example, a Spring Fashion board could be divided into sections called “Dresses,” “Shoes,” or “Bags.”

Optimize your board for search. Add keywords in your board description and pick a board category to help Pinterest better understand your content. You can add both of these from the board editor.

Always include links

When someone clicks your Pin, they’re looking for more info about it. Make sure that the Pin’s image appears on the landing page, and the page’s content matches the Pin description.

We prioritize Pin clickthroughs with low bounce rates, so prioritize fast page load times and avoid pop up ads. Pins that lead to 404 pages or have broken links will be penalized, so always include links when you create a Pin.

Add the Save Button to your website

The Save button is a must have for your website. It increases saves up to 5x by making it easier, faster and more intuitive for people to save your content to Pinterest.

Grow your following

Word-of-mouth works on Pinterest, too. Getting saves from people interested in your content distributes your content for you! We distribute your content to your followers first to figure out what’s resonating. From there, we distribute your best performing Pins to other people who are looking for ideas like yours. You can help grow an authentic audience by encouraging your loyal customers to follow you on your website or through your other channels. We’ll do most of the work for you by recommending you as someone to follow for Pinners interested in your content.

Add the Follow button to encourage your biggest fans to follow you on Pinterest without leaving your site.