Ways to win on Pinterest

Whether you’re new to Pinterest or trying to improve your performance, these tips should help. Here’s how to build out your profile, reach more followers and start measuring performance.

Get down to business

Make sure you’re using a business account, rather than a personal Pinterest account. Business accounts are free to use, and give you access to tools like Pinterest Analytics, ads and a beefed-up Business Profile. You’ll have more control over things like branding and content attribution. Registering as a business also helps signal that you’re looking for content distribution.  

You can convert your existing personal account, or sign up for a new account if you want to keep your business activity separate from your personal Pins.

All eyes on you

A complete profile tells your brand’s story. Head to your settings to add a profile photo, your business location and some info about you.

Stake a claim

Claim your website, Etsy page and other social accounts within your profile settings. This ensures that your name and profile picture will appear on every Pin about your content, whether you created it yourself, or someone else created it from one of your sites. You’ll also see performance data for these Pins when you use Pinterest Analytics.  

Create new Pins on the regular  

Create new Pins from your claimed accounts at least once a week—daily is even better! Be patient, and stick with it. Consistent activity, over time, is the best way to build a dedicated audience on Pinterest.  

When you save a new Pin, your followers will see it in their Following tab. Since that tab is chronological, it helps to space your content out over time, rather than adding tons of Pins at once. You can schedule Pins up to two weeks in advance, so it’s easy to stick to a publishing schedule.  

Put widgets to work

Our website tools and widgets make it easy for people to jump between your site and Pinterest. Add the Save button so it’s simple for people to save great ideas from your website directly as Pins. The Follow button lets site visitors follow you on Pinterest, with one simple click. You can also showcase Pinterest content on your site using widgets for Pins, boards or your profile.  

Get the insight scoop  

Look at your performance history to see what’s working, and how you can improve. You can tap any Pin for a quick peek at metrics like impressions and clicks. For more detailed reporting, head over to Pinterest Analytics.


Additional resources

Plan your creative strategy

Learn how to create relevant, useful content on Pinterest

How to make great Pins

Get our creative best practices and see how to make inspiring, beautiful Pins.