Pinterest audience demographics

250m
people use Pinterest every month
50%+
international
80%
of people on Pinterest use our mobile app
50%+
of new signups are men
People use Pinterest to plan

Pinners span the globe, but they all share an important trait: they’re actively seeking helpful, inspiring ideas. People use Pinterest to plan for what’s important in their lives, whether that’s easy dinner recipes, home renovation tips or the perfect pair of shoes.