Promoted App Pins

Get more mobile app downloads

Promoted app Pins are an effective way for Pinners to install your mobile app directly from Pinterest.

This format provides an alternative to competitive app stores. Plus, downloads from Pinterest generate more lifetime value, with Pinners spending more time and money in the apps they’ve purchased.

People love the ease of finding mobile apps designed to meet their needs, and then downloading them immediately, all on Pinterest.

80 %
of Pinterest traffic comes from mobile devices
55 %
of people use Pinterest to find or shop for products
Easy installs, right on Pinterest
Promoted app pin gif

Available on iOS and Android devices, Promoted App Pins include an easy to recognize app icon and an install button.

Pinners can discover and seamlessly install your app while on Pinterest.

Mobile measurement partners

Measure app installs coming from Pinterest using one of our mobile measurement partners.

Ready to get started?

You can create Promoted App Pins using the Ads Manager, or contact a Pinterest ads expert to help you get started.  

Take a look at our creative guide for advice on creating the most effective App Pins.

“Pinterest delivers the highest percentage of loyal users across all iOS acquisition partners for Stash.”
Annica Lin, Acquisition Manager
Stash
“Promoted App Pins are a great addition to the Pinterest suite of marketing tools. This product has helped us significantly scale our partnership with Pinterest and is meeting our app install goals.”
Layne Cox, Head of Growth and User Acquisition
Ibotta

Source: Apptopia study 2017, Pinterest analysis 2016, Mary Meeker Internet Trends 2016

Success stories

8fit

Acquiring valuable customers through Promoted App Pins