The best creative is, well, creative! It’s part art and part science. There’s no single approach that works for everyone, but the following advice will help guide you to creative ideas that work on Pinterest.
Our insights team ran a one year study of the performance over 50,000 Promoted Pins. They tested performance differences across more than 20 creative attributes, and looked at everything from save, click, and checkout rates to the the image, text overlays, promotional language and branding.
Some aspects of creative design influence Pin performance more than others. In this guide, you’ll find tips for what’s proven to work best.