Pinterest product specs
You can choose from several content formats on Pinterest, from standard Pins to multi-image Carousels. Use this spec guide for image dimensions, file sizes and character limits. This list includes both Pinterest ad specs, and guidelines for organic Pins. Once you’ve picked a format, check out our creative best practices for more helpful tips.
These specs apply to both standard organic Pins and standard Promoted Pins.
Images
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File type: PNG or JPEG
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Max file size: 10 MB
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Aspect ratio: We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio that's greater than 2:3 might get cut off in people's feeds.
Character counts
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Title: Up to 100 characters. If you don’t fill out a title, people will see your Pin description instead.
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Description: Up to 500 characters.
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The first 50-60 characters are most likely to show up in people’s feeds, so put your most important info first.

Videos
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File type: .mp4 or .mov
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Encoding: H.264
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Max file size: Up to 2GB
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Video length: Minimum 4 seconds, maximum 15 minutes
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Aspect ratio: Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3, 9:16).
Character counts
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Title: Up to 100 characters. If you don’t fill out a title, people will see your Pin description instead.
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Description: Up to 500 characters.
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The first 50-60 characters are most likely to show up in people’s feeds, so put your most important info first.

Videos
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File type: .mp4 or .mov
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Encoding: H.264
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Max file size: 2GB or less
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Video length: Minimum 4 seconds, maximum 15 minutes
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Aspect ratio: Square (1:1) or widescreen (16:9). Note that max. width videos can't exceed the height of a 1:1 aspect ratio.
Character counts
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Title: Up to 100 characters. If you don’t fill out a title, people will see your Pin description instead.
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Description: Up to 500 characters.
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The first 50-60 characters are most likely to show up in people’s feeds, so put your most important info first.

Promoted App Pins use the same specs as standard Pins. You can also use a standard video to promote your app.

Images
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Image count: 2-5 images per Carousel
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File type: PNG or JPEG
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Max file size: 10 MB per image
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Aspect ratio: 1:1 or 2:3
Character counts
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Title: Up to 100 characters. The first 30-35 characters will show in people’s feeds.
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Description: Up to 500 characters. The first 50-60 characters are most important.

Check out our creative best practices and content planning guide for helpful tips about image selection, Pin copy and more.