Pinterest product specs

Check the specs

You can choose from several content formats on Pinterest, from standard Pins to multi-image Carousels. Use this spec guide for image dimensions, file sizes and character limits. This list includes both Pinterest ad specs, and guidelines for organic Pins. Once you’ve picked a format, check out our creative best practices for more helpful tips.

Standard Pin

These specs apply to both organic Pins and Promoted Pins.

Images

  • File type: PNG or JPEG

  • Max file size: 32 MB

  • Aspect ratio: We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio that's greater than 2:3 might get cut off in people's feeds.

Character counts

  • Title: Up to 100 characters. If you don’t fill out a title, people will see your Pin description instead.

  • Description: Up to 500 characters. The first 50-60 characters are most likely to show up in people’s feeds, so put your most important info first.

 

Pinterest ad
Video at standard width (organic or promoted)

These specs apply to both organic video and Promoted Video.

Videos

  • File type: .mp4, .mov or .m4v

  • Encoding: H.264 or H.265

  • Max file size: Up to 2GB

  • Video length: Minimum 4 seconds, maximum 15 minutes

  • Aspect ratio: Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3, 9:16).

Character counts

  • Title: Up to 100 characters. If you don’t fill out a title, people will see your Pin description instead.

  • Description: Up to 500 characters. The first 50-60 characters are most likely to show up in people’s feeds, so put your most important info first.

 

Standard video Pin
Promoted Video at max. width

Videos

  • File type: .mp4, .mov or .m4v

  • Encoding: H.264 or H.265

  • Max file size: 2GB or less

  • Video length: Minimum 4 seconds, maximum 15 minutes

  • Aspect ratio: Square (1:1) or widescreen (16:9). Note that max. width videos can't exceed the height of a 1:1 aspect ratio. 

Character counts

  • Title: Up to 100 characters. If you don’t fill out a title, people will see your Pin description instead.

  • Description: Up to 500 characters. The first 50-60 characters are most likely to show up in people’s feeds, so put your most important info first.

Video at max width
Promoted App Pins

Promoted App Pins use the same specs as standard Pins. You can also use a standard video to promote your app.

App Pins
Promoted Carousels

Images

  • Image count: 2-5 images per Carousel

  • File type: PNG or JPEG

  • Max file size: 32 MB per image

  • Aspect ratio: 1:1 or 2:3

Character counts

  • Title: Up to 100 characters. The first 30-35 characters will show in people’s feeds.

  • Description: Up to 500 characters. The first 50-60 characters are most important.  

Carousel
Tune up your content strategy

Check out our creative best practices and content planning guide for helpful tips about image selection, Pin copy and more.