People on Pinterest are looking for ideas, and your Pin could be just what they’re looking for. Here’s some pointers to help you make compelling, effective Pins.
When someone clicks on your Pin, they want to learn more about it. You can link Pins to your site, blog or any other website. Make sure to pick a landing page that feels like a natural progression from the Pin, to your site. For example, Pins that feature a product should link to a page where people can buy that product. If your Pin features a DIY, it should link to the article on your site with full instructions.
Don’t forget to write a description for every Pin you make. Descriptions add context and reinforce your branding. If you’re sharing a recipe, you could mention the main ingredients or prep methods. If you’re creating a travel Pin, you could add ideas for activities at that destination.
Use full sentences, and make sure to include a call to action. You should work relevant keywords into your descriptions, but stay away from keyword stuffing. It’s unnecessary, and makes your Pins less useful for the people reading them.
Add a few relevant hashtags to help people find your content. On Pinterest, hashtags function as search terms, and people use them to find trending topics. Unlike on other platforms, Pinterest hashtags aren't used for jokes, memes or commentary. So for a fashion brand, something like #springfashion would work well—but #ilookterribleinhats wouldn’t. If you’re not sure which hashtags to use, try searching for your topic on Pinterest, and use the autocomplete suggestions as guidance.
People often ask if they should go back and add hashtags to older Pins. You can, but it won’t help your content show up at the top of hashtag feeds. Newer Pins with that hashtag will appear first.
Think like your audience
When you create new Pins, start from your audience’s perspective. Why do they use Pinterest? What kinds of ideas are they looking for? How can you help them make decisions?
Get ahead of seasonal trends
When it comes to holidays or seasonal events, people use Pinterest to plan long before they turn to other platforms. Remember to factor this timing into your Pinterest content strategy. We recommend that you start saving seasonal content about 30-45 days in advance. Activity will keep picking up as you get closer to the big day.
Use Pinterest insights
We publish new seasonal, category and audience insights on a regular basis. Make sure to keep an eye on our insights page so you always have the latest info.