Pinterest content tips

Inspiring, useful ideas are at the heart of Pinterest. Follow these tips to make sure your content stands out in people’s feeds and shows up when people search.

Set your strategy

Prioritize high-quality content 
Content relevancy matters more than anything else on Pinterest. Focus your energy on creating great content that’s tailored to your audience’s interests and needs. Use our creative best practices to make sure your content meets our guidelines.

Be consistent 
Add new Pins over time rather than uploading a bunch at once. This helps you reach a wider audience. You can schedule Pins up to two weeks in advance with our scheduling tools, or plan even further out with tools from approved Marketing Partners.  

Pick your topics

Think like your audience
When you create new Pins, start from your audience’s perspective. Why do they use Pinterest? What kinds of ideas are they looking for? How can you help them make decisions?

Use our insights
We publish new seasonal, category and audience insights on a regular basis. Make sure to keep an eye on our insights page so you always have the latest info. You can also use Pinterest Analytics to learn about your Pinterest audience.

Get ahead of seasonal trends 
When it comes to holidays or seasonal events, people use Pinterest to plan long before they turn to other platforms. Remember to factor this timing into your Pinterest content strategy.

We recommend that you start saving seasonal content about 30-45 days in advance. Activity will keep picking up as you get closer to the big day.  

Optimize your landing pages 
When someone clicks on your Pin, they want to learn more about it. You can link Pins to your site, blog or any other website. Make sure to pick a landing page that feels like a natural progression from the Pin, to your site.

For example, Pins that feature a product should link to a page where people can buy that product. If your Pin features a DIY, it should link to the article on your site with full instructions.

Fill in the details

Make sure to fill in all the text components that go with your Pin. This info gives people helpful context about your Pin, and what to expect if they click on it. The text also helps us understand more about your content so we can show it to the right people.

Write a full description 
Descriptions add context and reinforce your branding. They also impact where your content shows up across Pinterest, and who sees it.

Your descriptions might look different across Pin formats and devices. Sometimes people will see the full description in their feed, and sometimes they’ll only see the Pin title or a few words of the description. No matter what shows in people’s feeds, know that your description is working hard behind the scenes to get your content in front of the right people.

Descriptions can fit up to 500 characters, and we recommend writing as much helpful info as you can. The first 50-60 characters are most likely to show up in people’s feeds, so put your most important info first.

Think about what people need to decide if your Pin is relevant to them. If you’re sharing a recipe, you could mention the main ingredients or prep methods. If you’re creating a travel Pin, you could add ideas for activities at that destination.

As you write, use complete sentences and make sure to include a call to action. Work relevant keywords into your descriptions, but stay away from keyword stuffing. It’s unnecessary, and makes your Pins less useful for the people reading them.

Use hashtags to improve search results 
Add a few relevant hashtags to help people find your content. Hashtags function as search terms and people use them to find trending topics. Unlike hashtags elsewhere, Pinterest hashtags aren't used for jokes, memes or commentary. So for a fashion brand, something like #springfashion would work well—but #ilookterribleinhats wouldn’t. If you’re not sure which hashtags to use, try searching for your topic on Pinterest and use the autocomplete suggestions as guidance.  

People often ask if they should go back and add hashtags to older Pins. You can, but it won’t help your content show up at the top of hashtag search feeds. Newer Pins with that hashtag will appear first.

Follow our guidelines

People depend on Pinterest for inspiring, useful ideas. To make sure we deliver on that promise, we have some policies in place that discourage spammy behaviors. Spam on Pinterest is repetitive, irrelevant, or unwanted behavior that purposely disrupts the Pinterest experience. You can learn more about spam in our community guidelines.

We’re sometimes asked whether it’s beneficial to save the same Pin to the same board multiple times. We don’t recommend doing this very often. Repetitive saving can create a disruptive experience and get flagged as spam. If you’ve done this in the past, there’s no need to go back and delete old Pins.