How to create content for Pinterest

People on Pinterest are looking for ideas, and your Pin could be just what they’re looking for. Here’s some pointers to help you develop the right kinds of content for Pinterest.

Think like your audience

When you create new Pins, start from your audience’s perspective. Why do they use Pinterest? What kinds of ideas are they looking for? How can you help them make decisions?

Land on something good

When someone clicks your Pin, they want to learn more about it. Make sure to pick a landing page that feels like a natural segue from the Pin, to your site. For example, Pins that feature a product should link to a page where people can buy that product. If your Pin features a DIY, it should link to the article on your site with full instructions.

Be descriptive

Don’t forget to write a Pin description for every Pin you make. Descriptions give your content more context, and reinforce your branding. People only see a bit of the description in their feeds, but they’ll see the full description once they click on a specific Pin.  

Tailor your descriptions to each Pin’s topic, audience and goal. Think about what your audience needs, and try to work relevant keywords into your description content. If you’re sharing a recipe, you could mention the main ingredients or prep methods. If you’re creating a travel Pin, you could add ideas for activities at that destination. Use full sentences, and make sure to include a call to action. Oh, and stay away from keyword stuffing—it’s unnecessary, and makes your Pins less useful to people reading them.

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Make your content #relevant

Add a few relevant hashtags to your Pins to help people find your content. On Pinterest, hashtags function as broad search terms, and people use them to find trending topics. Unlike on other platforms, Pinterest hashtags aren't used for jokes, memes or commentary. So for a fashion brand, something like #springfashion would work well—but #ilookterribleinhats wouldn’t.

People often ask if they should go back and add hashtags to older Pins. You can, but it won’t help your content show up at the top of hashtag feeds. Newer Pins with that hashtag will appear first.

Get ahead of seasonal trends

When it comes to holidays or seasonal events, people use Pinterest to plan long before they turn to other platforms. Remember to factor this timing into your Pinterest content strategy. We recommend that you start saving seasonal content about 30-45 days in advance. Activity will keep picking up as you get closer to the big day.  

Reuse and recycle

There are several ways to repurpose images you already have, and make them work for Pinterest. You can reuse videos from other platforms, too.

Practice makes perfect

Follow our creative best practices for every Pin you make. These tips apply to both organic Pins, and Pinterest Ads.