How to optimize your Pinterest boards

Boards help you organize Pins by category, purpose or audience. How you set up your boards affects where your content appears on Pinterest, and how people on Pinterest experience your brand. There’s no right way to do it—you should pick based on what you're trying to say about your business or brand. Here’s the scoop on what matters most, and the kinds of boards you can use.

Choose your words wisely

Board names, descriptions and categories all impact how your content shows up in Pinterest search results. Use clear, descriptive language in your board titles and descriptions. Think about what your audience searches for on Pinterest, and try to incorporate relevant keywords.

Whenever you create a new board, make sure to assign a content category. This helps us understand more about your content, and affects where your Pins appear on Pinterest.  

Add board sections

You can create sections within a board to help people navigate your content. For example, your home decor board could have sections for sofas, chairs and tables. Sections are purely for organizational purposes. They don’t influence how your content ranks in search.

Showcase your best boards

If you have a business account, you can feature specific boards at the top of your profile, so people see those Pins first.

Archive older content

When you archive a board, it moves to a hidden section of your profile. Anyone who was already following that board can still find it—they’ll just need to know the URL. It’s generally better to archive boards, rather than deleting them. If you delete a board, you’ll lose its Pins and its followers.

Archiving is especially useful for people who convert their personal account to a business account. It lets you deprioritize content that isn’t as relevant to your business, without deleting it entirely.  

Take advantage of secret boards

Secret boards are completely hidden from your public profile. They’re useful when you’re planning new projects, or when you’re drafting your next round of Pins. Just remember to change the board from “secret” to “public” if you want to take it live.

Collaborate with other people

You can add collaborators to turn any board into a group board. We recommend using group boards for inspiration, planning and partnership. For example, you could dream up ideas for a photoshoot, or decorate your office space. We don’t recommend using group boards to try and boost your content distribution on Pinterest. If you’re trying to troubleshoot your group boards, check out our Help Center.

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