Vitamin seaweed
Green juice in a glass centered amongst a collage of seaweed-related items like sushi, powdered seaweed, chopsticks and cooked seaweed.

In 2023, the hottest superfoods will be from the sea. A long-standing staple in Asian cultures, ocean-based foods and minerals are growing in popularity among Millennials and Gen X all over the globe thanks to their much-needed health benefits. Everything from green algae and nori to seaweed snacks is trending up.

Trending on Pinterest¹
Vitamin seaweed

Benefits of chlorophyll water

+35%

Green algae

+60%

Seaweed snacks recipes

+245%

Nori recipes

+60%

Salmon bowl

+245%

Benefits of chlorophyll water

+35%

Green algae

+60%

Seaweed snacks recipes

+245%

Nori recipes

+60%

Salmon bowl

+245%

Behind the trend

Long a staple in places like Japan, Korea and the Philippines, these veggies are making their way into the mainstream as more people discover their rich nutrient density. Thanks to the array of health benefits, people will look to the sea for the next family of superfoods.²

Collage of images featuring leafy greens, salmon and boiled eggs in a bowl, powdered seaweed, chopsticks holding a sushi roll and a glass of green juice.

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