Barkitecture

Collage of different pets. Dalmatian licking its nose. White Poodle yawning. Black and a gray cats on top of shelves. The back half of an Afghan Hound. Ball of yarn in the center and a cat’s paw reaching for it. Cat entering a cubby.

Unleash your home design

Pampering your pets isn’t enough anymore. Try animal-first...architecture. In 2022, people will redesign their homes with Fido and Felix at the forefront, from luxury dog rooms to “catified” homes. Millennial, Gen X and Boomer pet parents are driving this trend.

Corgi on a green couch at left. French bulldog on a white chair at right. Irish Wolfhound at back peeking its head out from behind a green curtain.





Exterior of a bright pink architectural structure with a fish head protruding up from closed window shutters, fishtail protruding from the bottom. Tabby cat lounges on a small hammock on the right. Orange cat peeks out from the top.

Creator spotlight

Don’t expect basic decor tips from Rashida Banks. This home design creator likes to go one step further with her projects, like the mini apartment she made for her dog. Follow Rashida for cheeky ways to elevate your place, especially for your furry friends.

“My dog is my family. So naturally, a dog bed doesn’t cut it. (Yes, I’m a certified dog mom.) I design my home to create a specific space that’s just for my fur baby. It’s funny when you say it out loud, but I just love my dog so much.”

Local spotlight

Barkitecture in Brazil

One country that’ll be at the forefront of Barkitecture in 2022 is Brazil. With searches like pink luxury dog room and cat pillow on the rise, Brazil will pioneer the practice of redesigning living spaces to best accommodate their pets in 2022. Pet palace, anyone?

Trending search terms in Brazil²

Bring this trend to life

If you’re a pet care brand...

Target pet lovers and help them design everything from custom dog-washing stations to glam cat corners in their homes. Because Lulu deserves a little luxury too.

If you’re a furniture brand...

Create video ad tutorials to help pet people upcycle their old furniture. Feature DIY ideas like transforming a used cabinet into a doggy day bed and promote accessories like new cushions to help complete the transformation.

If you are a food and beverage brand...

Pets love a good dessert, too. Use video ads to encourage people to make homemade treats for their furry friends like peanut butter pumpkin biscuits.

Pinterest search results for homemade dog treats. Corgi with a red birthday hat in front of a dog-bone cake with a number one candle. Green dog treats in blue and pink bowls. Slice taken out of a dog treat pie. Pin of dog treats on a baking sheet, cooking spoon, flour and flour sifter. Text reads three easy dog treats. Description reads healthy homemade pet treats.

Related trends

Footnotes
1

Pinterest, search data, global, analysis period Oct 2019-Sep 2021

2

Pinterest, search data, Brazil, analysis period Oct 2019-Sep 2021