See tomorrow’s trends, today.
Stay ahead of culture with our not-yet-trending report, featuring the global trends of 2025.
Tasting notes: Dark, sweet and such a vibe. Gen Z and Millennials will infuse cherries into their makeup, menus and mood boards this year. One thing’s for sure—tart will have your heart in 2025.1
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From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
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Gen Z defined as ages 18–27, Millennials defined as ages 28–43.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.
2025 will be the year of the makeup mood ring. Gen Z and Boomers are driving this high hue look that’s all about honing in on a color aesthetic and flaunting it from chin to cheek. Find your aura, wear it with confidence and consider yourself dipped in vibes all day long.1
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From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
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Gen Z defined as ages 18–27, Baby Boomers defined as ages 60+.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.
2025 prediction: All frills, no chill. This year, weddings, parties and aesthetics will draw inspiration from the Rococo era—a Late Baroque period that was both opulent and ultra-feminine. Gen Z and Boomers are driving this trend toward classic corset gowns, luxe accessories and ornate tablescapes.1
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From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
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Baby Boomers defined as ages 60+, Gen Z defined as ages 18–27.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.
POV: You’re in your sea witch era. And it’s so much more than seashells and starfish. In 2025, Gen Z and Millennials will dive head first into sultry siren makeup, wet wavy hair and moody mermaid manicures from sun up ’til moonlight.1
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From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
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Gen Z defined as ages 18–27, Millennials defined as ages 28–43.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024. Please note that Pinterest's Advertising Guidelines prohibit targeting of any audience based on race, ethnicity, religious beliefs or sexual orientation, among other things. For more information, please see our Advertising Guidelines.
Curvy candlesticks, fantastical flowers and gravity-defying centerpieces. In 2025, people will infuse their tablescapes and decor with modern surrealism. Gen X and Boomers are driving this out-of-this-world party trend.1
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From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
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Gen X defined as ages 44–59, Baby Boomers defined as ages 60+.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.
Medieval is having a major moment. In 2025, Gen Z and Millennials will take home decor inspiration from ancient castles, while fashion and accessories will be gothic inspired. It’s a comeback of the highest order.1
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From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
Put your brand at the forefront of culture with Pinterest Predicts sponsorships. Unlock exclusive co-marketing opportunities, creative support and more.
Gen Z defined as ages 18–27, Millennials defined as ages 28–43.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.
In 2025, people will turn their entire lives into a tiny, mighty dollhouse. Pinterest users will go all-in on babydoll makeup, cute room ideas and necklace charms in the most whimsical colors.1
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From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
Put your brand at the forefront of culture with Pinterest Predicts sponsorships. Unlock exclusive co-marketing opportunities, creative support and more.
Please note that Pinterest's Advertising Guidelines prohibit targeting of any audience based on race, ethnicity, religious beliefs or sexual orientation, among other things. For more information, please see our Advertising Guidelines.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.
Meet the effortlessly cool town fisherman. In 2025, Gen Z and Gen X will embrace a laid back maritime attitude and bring a sea la vie take to everything—even if the ocean is nowhere in sight. Get ready for cable knit sweaters, sardine tattoos and stripes. on. everything.1
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From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
Put your brand at the forefront of culture with Pinterest Predicts sponsorships. Unlock exclusive co-marketing opportunities, creative support and more.
Gen Z defined as ages 18–27, Gen X defined as ages 44–59.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.
Mood: You know your worth in gold. In 2025, Boomers and Gen X will go all in on their feminine power and embrace their divine drip like never before. Everything will be a muse moment, from gold facials and goddess braids to sublime nail designs.1
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From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
Put your brand at the forefront of culture with Pinterest Predicts sponsorships. Unlock exclusive co-marketing opportunities, creative support and more.
Baby Boomers defined as ages 60+, Gen X defined as ages 44–59.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024. Please note that Pinterest's Advertising Guidelines prohibit targeting of any audience based on race, ethnicity, religious beliefs or sexual orientation, among other things. For more information, please see our Advertising Guidelines.
Ahhh, the sweet sweet taste of nostalgia—now with a fearless twist. In 2025, Gen Z and Millennials will give old school soda pop a radical makeover. So scoot on up to the soda fountain for a float that’s anything but traditional—and top it off with a cherry, if you dare.1
Act on the trends
From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
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Gen Z defined as ages 18–27, Millennials defined as ages 28–43.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.
Meet the rebels with a cause. In 2025, Boomers and Gen X will revolutionize sustainable living with recyclable fashion, self-sufficient gardens and community spaces. The best part? This eco-living aesthetic will bring some seriously cool sci-fi vibes.1
Act on the trends
From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
Put your brand at the forefront of culture with Pinterest Predicts sponsorships. Unlock exclusive co-marketing opportunities, creative support and more.
Baby Boomers defined as ages 60+, Gen X defined as ages 44–59.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.
Adulting? Overrated. In 2025, everyone will let their inner child shine. Gen Z and Gen X will hand paint funky murals onto furniture, jazz up that trim and turn grown-up spaces into playful little havens. Your space is officially your canvas.1
Act on the trends
From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
Put your brand at the forefront of culture with Pinterest Predicts sponsorships. Unlock exclusive co-marketing opportunities, creative support and more.
Gen Z defined as ages 18–27, Gen X defined as ages 44–59.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.
Tell your foodie friends: This year will be absolutely dill-icious. From sweet treats to tangy cocktails, the oh-so-humble pickle is about to be in absolutely everything. Gen X and Millennials will go all in on pickle cakes, pickle de gallo, pickle fries—and even pickle margaritas.1
Act on the trends
From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
Put your brand at the forefront of culture with Pinterest Predicts sponsorships. Unlock exclusive co-marketing opportunities, creative support and more.
Gen X defined as ages 44–59, Millennials defined as ages 28–43.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.
So long, hippie aesthetic. Moto Boho has entered the chat. In 2025, Gen Z and Boomers will take to the streets with chunky leather handbags, flowy skirts, moto boots and just enough fringe. It’s not just a look—it’s a lifestyle.1
Act on the trends
From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
Put your brand at the forefront of culture with Pinterest Predicts sponsorships. Unlock exclusive co-marketing opportunities, creative support and more.
Gen Z defined as ages 18–27, Baby Boomers defined as ages 60+.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.
Cities have totally peaked. In 2025, mountain ranges will become the go-to travel destination as Gen Z and Gen X seek out treetop views and that fresh mountain air. Gear up for your next elevacation.1
Act on the trends
From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
Put your brand at the forefront of culture with Pinterest Predicts sponsorships. Unlock exclusive co-marketing opportunities, creative support and more.
Gen Z defined as ages 18–27, Gen X defined as ages 44–59.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.
Pristine icing and perfect piping? So yesterday. In 2025, Boomers and Gen X go all in on silly cakes, funny cakes and rat cakes (yes, that’s a thing). These sweet treats are unafraid to be brutally themselves. And the wackier, the better!1
Act on the trends
From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
Put your brand at the forefront of culture with Pinterest Predicts sponsorships. Unlock exclusive co-marketing opportunities, creative support and more.
Baby Boomers defined as ages 60+, Gen X defined as ages 44–59.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.
Trending in 2025: Your avatar aesthetic. This year, Gen Z and Gen X will customize their digital personas, designing their avatar’s hair, outfits and even accessories. Head to your keyboards—it’s time to level up.1
Act on the trends
From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
Put your brand at the forefront of culture with Pinterest Predicts sponsorships. Unlock exclusive co-marketing opportunities, creative support and more.
Gen X defined as ages 44–59, Gen Z defined as ages 18–27.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.
2025 decor: More is more. This year, Gen X and Boomers will mix and match brilliantly bold patterns, eclectic prints and delightful textures in all colors of the rainbow. Oh, and layering—lots of it!1
Act on the trends
From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
Put your brand at the forefront of culture with Pinterest Predicts sponsorships. Unlock exclusive co-marketing opportunities, creative support and more.
Gen X defined as ages 44–59, Baby Boomers defined as ages 60+.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.
Besties don't copy—they match. This year, coordinated fits will be the topic du jour in the group chat. From collaborating on festival fits to aligning on date night looks, Gen Z and Boomers will be all about staying in sync (in a chic way).1
Act on the trends
From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
Put your brand at the forefront of culture with Pinterest Predicts sponsorships. Unlock exclusive co-marketing opportunities, creative support and more.
Baby Boomers defined as ages 60+, Gen Z defined as ages 18–27.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.
Meet the nesting party: the baby shower as it should have always been. It’s not about the gifts (although those are welcome!). It’s about helping new parents prep for the postpartum period and set up their home for baby’s arrival. Gen Z and Millennials are driving this supportive parenting trend.1
Act on the trends
From plans to purchases, these trends will shape your audience’s decisions in 2025. Get ahead of where they're going with trend marketing opportunities.
Put your brand at the forefront of culture with Pinterest Predicts sponsorships. Unlock exclusive co-marketing opportunities, creative support and more.
Gen Z defined as ages 18–27, Millennials defined as ages 28–43.
Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024. Please note that Pinterest's Advertising Guidelines prohibit targeting of any audience based on sensitive health or medical conditions including medical conditions, symptoms, or treatments related to fertility or pregnancy. For more information, please see our Advertising Guidelines.