Pinterest Predicts 2025: Annual Trend Report

See tomorrow’s trends, today.

Stay ahead of culture with our not-yet-trending report, featuring the global trends of 2025.

Explore the trends
The words “CHERRY CODED” in bold, black font with a cherry shape inside the “o”
The words “CHERRY CODED” in bold, black font with a cherry shape inside the “o”
A woman with sleek black hair, dark red lipstick and a head-to-toe red leather outfit poses on top of a giant cherry
A woman with sleek black hair, dark red lipstick and a head-to-toe red leather outfit poses on top of a giant cherry

Tasting notes: Dark, sweet and such a vibe. Gen Z and Millennials will infuse cherries into their makeup, menus and mood boards this year. One thing’s for sure—tart will have your heart in 2025.1

Cherry Coded: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
A man wearing large sunglasses with sleek, cherry red frames
A man wearing large sunglasses with sleek, cherry red frames
A red-gloved hand presenting a shiny, cherry red boot with chunky heels
A red-gloved hand presenting a shiny, cherry red boot with chunky heels
A small, round handbag in cherry red leather
A small, round handbag in cherry red leather
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  1. Gen Z defined as ages 18–27, Millennials defined as ages 28–43.

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.

Up nextAura Beauty
The words “AURA BEAUTY” in bold, black font that transitions from blurred at first to in focus
The words “AURA BEAUTY” in bold, black font that transitions from blurred at first to in focus
A woman with long, windswept hair wearing colorful makeup and holding a gold compact
A woman with long, windswept hair wearing colorful makeup and holding a gold compact

2025 will be the year of the makeup mood ring. Gen Z and Boomers are driving this high hue look that’s all about honing in on a color aesthetic and flaunting it from chin to cheek. Find your aura, wear it with confidence and consider yourself dipped in vibes all day long.1

Aura Beauty: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
Two hands held flat to display colorful nail art and mixed metal rings
Two hands held flat to display colorful nail art and mixed metal rings
An eyeshadow palette featuring colorful and glittery shades
An eyeshadow palette featuring colorful and glittery shades
A close-up of a woman wearing rainbow eyeshadow with space buns in her hair
A close-up of a woman wearing rainbow eyeshadow with space buns in her hair
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  1. Gen Z defined as ages 18–27, Baby Boomers defined as ages 60+.

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.

Up nextRococo Revival
The words “Rococo Revival” in elegant cursive font
The words “Rococo Revival” in elegant cursive font
A woman wearing a beige corset and white hoop skirt sitting on rope swing as confetti falls
A woman wearing a beige corset and white hoop skirt sitting on rope swing as confetti falls

2025 prediction: All frills, no chill. This year, weddings, parties and aesthetics will draw inspiration from the Rococo era—a Late Baroque period that was both opulent and ultra-feminine. Gen Z and Boomers are driving this trend toward classic corset gowns, luxe accessories and ornate tablescapes.1

Rococo Revival: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
Two colorful layer cakes intricately decorated with ruffled icing and cherries
Two colorful layer cakes intricately decorated with ruffled icing and cherries
A woman wearing layered pearl necklaces and a vintage-inspired white blouse
A woman wearing layered pearl necklaces and a vintage-inspired white blouse
A green curtain wrapped in an ornate curtain tie featuring two shiny green tassels
A green curtain wrapped in an ornate curtain tie featuring two shiny green tassels
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  1. Baby Boomers defined as ages 60+, Gen Z defined as ages 18–27.

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.

Up nextSea Witchery
The words “SEA WITCHERY” in a bold, gothic-style font with wavy accents
The words “SEA WITCHERY” in a bold, gothic-style font with wavy accents
A woman in a wet-looking dress reclining inside a giant, pearlescent clam shell with a glowing pearl in it
A woman in a wet-looking dress reclining inside a giant, pearlescent clam shell with a glowing pearl in it

POV: You’re in your sea witch era. And it’s so much more than seashells and starfish. In 2025, Gen Z and Millennials will dive head first into sultry siren makeup, wet wavy hair and moody mermaid manicures from sun up ’til moonlight.1

Sea Witchery: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
A hand adorned in chunky metal and pearl bracelets gripping a large, opalescent conch shell
A hand adorned in chunky metal and pearl bracelets gripping a large, opalescent conch shell
A woman wearing iridescent makeup, silver accessories and a pearl barrette in long braided hair
A woman wearing iridescent makeup, silver accessories and a pearl barrette in long braided hair
A pearl beaded bracelet with seashell charms and gold chain details
A pearl beaded bracelet with seashell charms and gold chain details
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  1. Gen Z defined as ages 18–27, Millennials defined as ages 28–43.

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024. Please note that Pinterest's Advertising Guidelines prohibit targeting of any audience based on race, ethnicity, religious beliefs or sexual orientation, among other things. For more information, please see our Advertising Guidelines.

Up nextSurreal Soirees
The words “Surreal Soirees” in a stylized calligraphic script
The words “Surreal Soirees” in a stylized calligraphic script
A woman in a hot pink ball gown standing on top of a brightly colored dinner party table
A woman in a hot pink ball gown standing on top of a brightly colored dinner party table

Curvy candlesticks, fantastical flowers and gravity-defying centerpieces. In 2025, people will infuse their tablescapes and decor with modern surrealism. Gen X and Boomers are driving this out-of-this-world party trend.1

Surreal Soirees: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
A sculptural arrangement of melons and other fruit next to a small vase made to look like a bust statue
A sculptural arrangement of melons and other fruit next to a small vase made to look like a bust statue
A tablescape with a checkerboard serving platter, tooth-shaped chess pieces and a novelty glass
A tablescape with a checkerboard serving platter, tooth-shaped chess pieces and a novelty glass
A set of three decorative cocktail glasses, each unique in shape, height and color
A set of three decorative cocktail glasses, each unique in shape, height and color
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  1. Gen X defined as ages 44–59, Baby Boomers defined as ages 60+.

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.

Up nextCastlecore
The word “Castlecore” in gothic-style calligraphic script
The word “Castlecore” in gothic-style calligraphic script
A man wearing a chainmail headpiece and holding a sword poses against a stormy sky surrounded by ornate candelabras
A man wearing a chainmail headpiece and holding a sword poses against a stormy sky surrounded by ornate candelabras

Medieval is having a major moment. In 2025, Gen Z and Millennials will take home decor inspiration from ancient castles, while fashion and accessories will be gothic inspired. It’s a comeback of the highest order.1

Castlecore: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
A person wearing embellished jeans and lace-up boots with an exaggerated square toe and heel
A person wearing embellished jeans and lace-up boots with an exaggerated square toe and heel
A dinner party tablescape featuring dark, moody colors, an ornate candelabra and a silver wine goblet
A dinner party tablescape featuring dark, moody colors, an ornate candelabra and a silver wine goblet
A wooden chest of drawers made from dark, distressed wood and covered in studs
A wooden chest of drawers made from dark, distressed wood and covered in studs
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  1. Gen Z defined as ages 18–27, Millennials defined as ages 28–43.

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.

Up nextDolled Up
The words “Dolled Up” in bubbly black font with a heart shape inside the “o”
The words “Dolled Up” in bubbly black font with a heart shape inside the “o”
A woman lying on the floor surrounded by colorful, vintage-inspired accessories, clothing and home decor
A woman lying on the floor surrounded by colorful, vintage-inspired accessories, clothing and home decor

In 2025, people will turn their entire lives into a tiny, mighty dollhouse. Pinterest users will go all-in on babydoll makeup, cute room ideas and necklace charms in the most whimsical colors.1

Dolled Up: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
A pair of shiny, orange heels sitting on top of a flower-shaped stool
A pair of shiny, orange heels sitting on top of a flower-shaped stool
Long red hair covered in colorful barrettes and clips, some beaded and some shaped like flowers
Long red hair covered in colorful barrettes and clips, some beaded and some shaped like flowers
A butterfly-shaped purse made of light blue plastic
A butterfly-shaped purse made of light blue plastic
See it on Pinterest
  1. Please note that Pinterest's Advertising Guidelines prohibit targeting of any audience based on race, ethnicity, religious beliefs or sexual orientation, among other things. For more information, please see our Advertising Guidelines.

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.

Up nextFisherman Aesthetic
The words “FISHERMAN AESTHETIC” appear in a bold, condensed sans-serif with tall, narrow letterforms
The words “FISHERMAN AESTHETIC” appear in a bold, condensed sans-serif with tall, narrow letterforms
A man in khaki pants and a short sleeve button-down stands on one leg in a wooden boat. The boat is draped with fishing nets, and has a wicker goldfish-shaped clutch underneath it.
A man in khaki pants and a short sleeve button-down stands on one leg in a wooden boat. The boat is draped with fishing nets, and has a wicker goldfish-shaped clutch underneath it.

Meet the effortlessly cool town fisherman. In 2025, Gen Z and Gen X will embrace a laid back maritime attitude and bring a sea la vie take to everything—even if the ocean is nowhere in sight. Get ready for cable knit sweaters, sardine tattoos and stripes. on. everything.1

Fisherman Aesthetic: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
An oversized striped bag sits on a blue pedestal, covered in white sand. Golden fish charms hang from the bag handle.
An oversized striped bag sits on a blue pedestal, covered in white sand. Golden fish charms hang from the bag handle.
A person stands with one hand on their hip. They’re wearing a knitted navy blue sweater with big red stripes, and white skirt with intricate netting details and shell embellishments.
A person stands with one hand on their hip. They’re wearing a knitted navy blue sweater with big red stripes, and white skirt with intricate netting details and shell embellishments.
A small coin purse embroidered to look like a tin of sardines. There is a blue and white fish in the center surrounded by embroidered text that says “Original Sardines in pure olive oil.”
A small coin purse embroidered to look like a tin of sardines. There is a blue and white fish in the center surrounded by embroidered text that says “Original Sardines in pure olive oil.”
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  1. Gen Z defined as ages 18–27, Gen X defined as ages 44–59.

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.

Up nextGoddess Complex
The words “GODDESS COMPLEX” in a bold, elegant font
The words “GODDESS COMPLEX” in a bold, elegant font
A woman in a floor-length gold dress holding a golden gua sha tool to her face
A woman in a floor-length gold dress holding a golden gua sha tool to her face

Mood: You know your worth in gold. In 2025, Boomers and Gen X will go all in on their feminine power and embrace their divine drip like never before. Everything will be a muse moment, from gold facials and goddess braids to sublime nail designs.1

Goddess Complex: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
A woman with glowy skin wearing golden butterfly cuffs in her long braided hair
A woman with glowy skin wearing golden butterfly cuffs in her long braided hair
A gold trinket tray holding golden objects like a gua sha tool, a chain bracelet and a dropper bottle
A gold trinket tray holding golden objects like a gua sha tool, a chain bracelet and a dropper bottle
An ear adorned with large golden hoop earrings and a bold, chunky cuff
An ear adorned with large golden hoop earrings and a bold, chunky cuff
See it on Pinterest
  1. Baby Boomers defined as ages 60+, Gen X defined as ages 44–59.

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024. Please note that Pinterest's Advertising Guidelines prohibit targeting of any audience based on race, ethnicity, religious beliefs or sexual orientation, among other things. For more information, please see our Advertising Guidelines.

Up nextRebel Floats
The words “Rebel Floats” appear in elegant, curvy letters and star accents
The words “Rebel Floats” appear in elegant, curvy letters and star accents
A person dressed in a leather jacket, white tee and gold chain evokes the style of a 1950s rebel. Their nails are painted black and they hold a strawberry-pink float with whipped cream and a cherry on top.
A person dressed in a leather jacket, white tee and gold chain evokes the style of a 1950s rebel. Their nails are painted black and they hold a strawberry-pink float with whipped cream and a cherry on top.

Ahhh, the sweet sweet taste of nostalgia—now with a fearless twist. In 2025, Gen Z and Millennials will give old school soda pop a radical makeover. So scoot on up to the soda fountain for a float that’s anything but traditional—and top it off with a cherry, if you dare.1

Rebel Floats: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
A frothy emerald green drink in a clear wine glass sits atop a marble slab. The drink is garnished with a pink flower.
A frothy emerald green drink in a clear wine glass sits atop a marble slab. The drink is garnished with a pink flower.
A closeup of a root beer float against a red backdrop. The drink is garnished with a cinnamon cookie stick and a hot pink straw.
A closeup of a root beer float against a red backdrop. The drink is garnished with a cinnamon cookie stick and a hot pink straw.
A strawberry-pink float drink with whipped cream and a cherry on top sits on the corner of a green,1950s-style diner table with straws next to it. The drink glass is decorated in spikes.
A strawberry-pink float drink with whipped cream and a cherry on top sits on the corner of a green,1950s-style diner table with straws next to it. The drink glass is decorated in spikes.
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  1. Gen Z defined as ages 18–27, Millennials defined as ages 28–43. 

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.

Up nextTerra Futura
The words “TERRA FUTURA” in a bold, sci-fi-inspired font
The words “TERRA FUTURA” in a bold, sci-fi-inspired font
A woman wearing a flowing cape and pants with large pockets stuffed with ferns poses by a grassy stone circle
A woman wearing a flowing cape and pants with large pockets stuffed with ferns poses by a grassy stone circle

Meet the rebels with a cause. In 2025, Boomers and Gen X will revolutionize sustainable living with recyclable fashion, self-sufficient gardens and community spaces. The best part? This eco-living aesthetic will bring some seriously cool sci-fi vibes.1

Terra Futura: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
A variety of plants and succulents in unique planters and stands
A variety of plants and succulents in unique planters and stands
A woman wearing elbow-length brown leather gloves and a black leather crossbody bag
A woman wearing elbow-length brown leather gloves and a black leather crossbody bag
A winding path cuts through an overgrown greenhouse. The ceiling is arched and covered in windows.
A winding path cuts through an overgrown greenhouse. The ceiling is arched and covered in windows.
See it on Pinterest
  1. Baby Boomers defined as ages 60+, Gen X defined as ages 44–59. 

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.

Up nextPrimary Play
The words “Primary Play” appear in a simple, rounded font
The words “Primary Play” appear in a simple, rounded font
A man stands against a white wall in a white shirt and baggy beige pants. He holds a paintbrush, and there’s a blue stripe across his shirt and the wall. The room contains a blue dresser, a red-striped lamp and a blue-striped side table.
A man stands against a white wall in a white shirt and baggy beige pants. He holds a paintbrush, and there’s a blue stripe across his shirt and the wall. The room contains a blue dresser, a red-striped lamp and a blue-striped side table.

Adulting? Overrated. In 2025, everyone will let their inner child shine. Gen Z and Gen X will hand paint funky murals onto furniture, jazz up that trim and turn grown-up spaces into playful little havens. Your space is officially your canvas.1

Primary Play: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
A black-and-white striped side table sits against a mint green backdrop. On the table sits a ceramic striped vase with yellow handles. In the vase is a long-stemmed pink pincushion flower with green leaves.
A black-and-white striped side table sits against a mint green backdrop. On the table sits a ceramic striped vase with yellow handles. In the vase is a long-stemmed pink pincushion flower with green leaves.
A set of striped lamps and vases of all sizes sits against a light blue background. The objects are painted in blues and reds. One vase holds a bright red tropical flower.
A set of striped lamps and vases of all sizes sits against a light blue background. The objects are painted in blues and reds. One vase holds a bright red tropical flower.
A closeup of a fabric pattern featuring large red circles with orange and mint green borders arranged in a grid on a light gray background.
A closeup of a fabric pattern featuring large red circles with orange and mint green borders arranged in a grid on a light gray background.
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  1. Gen Z defined as ages 18–27, Gen X defined as ages 44–59.

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.

Up nextPickle Fix
The words “Pickle Fix” appear in bold, wavy letters with a playful, retro style
The words “Pickle Fix” appear in bold, wavy letters with a playful, retro style
A woman in a green sparkly dress, black tights and metallic green strappy heels sits in an emerald green martini glass. The glass has a long dark green stem and sits against a bluish-green background.
A woman in a green sparkly dress, black tights and metallic green strappy heels sits in an emerald green martini glass. The glass has a long dark green stem and sits against a bluish-green background.

Tell your foodie friends: This year will be absolutely dill-icious. From sweet treats to tangy cocktails, the oh-so-humble pickle is about to be in absolutely everything. Gen X and Millennials will go all in on pickle cakes, pickle de gallo, pickle fries—and even pickle margaritas.1

Pickle Fix: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
A ceramic dish resembling a pickle holds a skewer of pickled onions and olives. Next to it sits a green glass bowl holding chopped greens like jalapenos, green bell peppers and onion.
A ceramic dish resembling a pickle holds a skewer of pickled onions and olives. Next to it sits a green glass bowl holding chopped greens like jalapenos, green bell peppers and onion.
A closeup of a fried chicken sandwich topped with sliced pickles and a ranch-style condiment
A closeup of a fried chicken sandwich topped with sliced pickles and a ranch-style condiment
A closeup of a white ceramic bowl filled with sliced dill pickles, sitting against a bright green background
A closeup of a white ceramic bowl filled with sliced dill pickles, sitting against a bright green background
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  1. Gen X defined as ages 44–59, Millennials defined as ages 28–43.

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.

Up nextMoto Boho
The words “MOTO BOHO” appear in all caps and italicized font. “MOTO” is in blocky, bolded lettering while “BOHO” alternates standard and italics in each letter.
The words “MOTO BOHO” appear in all caps and italicized font. “MOTO” is in blocky, bolded lettering while “BOHO” alternates standard and italics in each letter.
A man poses in a nighttime urban setting. He’s wearing oversized black sunglasses, and is wearing a massive bag adorned with chains that covers his entire body.
A man poses in a nighttime urban setting. He’s wearing oversized black sunglasses, and is wearing a massive bag adorned with chains that covers his entire body.

So long, hippie aesthetic. Moto Boho has entered the chat. In 2025, Gen Z and Boomers will take to the streets with chunky leather handbags, flowy skirts, moto boots and just enough fringe. It’s not just a look—it’s a lifestyle.1

Moto Boho: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
A person stands in a chiffon and lace dress, with knee-high black leather platform boots. The boots bunch at the ankles to create a slouching effect.
A person stands in a chiffon and lace dress, with knee-high black leather platform boots. The boots bunch at the ankles to create a slouching effect.
A person with light-colored hair wears a black leather jacket with oversized metal buckles. They have a scarf tied in a bow around their neck, a singer ring on one finger and a leather purse strap with metal hole punches.
A person with light-colored hair wears a black leather jacket with oversized metal buckles. They have a scarf tied in a bow around their neck, a singer ring on one finger and a leather purse strap with metal hole punches.
A close-up of delicate white lace trim draped over the zipper pocket of a black leather jacket
A close-up of delicate white lace trim draped over the zipper pocket of a black leather jacket
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  1. Gen Z defined as ages 18–27, Baby Boomers defined as ages 60+.

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.

Up nextPeak Travel
The words “PEAK TRAVEL” appear in bold, geometric font with blocky, uppercase letters
The words “PEAK TRAVEL” appear in bold, geometric font with blocky, uppercase letters
A woman stands against snowy rocks in a white puffy coat and periwinkle scarf. She is examining a tiny toy skier that she has picked up from a miniature scene of a ski resort.
A woman stands against snowy rocks in a white puffy coat and periwinkle scarf. She is examining a tiny toy skier that she has picked up from a miniature scene of a ski resort.

Cities have totally peaked. In 2025, mountain ranges will become the go-to travel destination as Gen Z and Gen X seek out treetop views and that fresh mountain air. Gear up for your next elevacation.1

Peak Travel: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
A rustic wooden cabin sits on stilts. Behind, there’s a scenic mountain backdrop with grassy hills and a blue sky.
A rustic wooden cabin sits on stilts. Behind, there’s a scenic mountain backdrop with grassy hills and a blue sky.
A close up of a camera bag, cat-eye sunglasses and a silk polka-dot scarf on a wool blanket
A close up of a camera bag, cat-eye sunglasses and a silk polka-dot scarf on a wool blanket
A dramatic mountain landscape with rugged, sharp peaks illuminated by warm sunlight. The rocky formations create a contrast against blue skies and fluffy white clouds.
A dramatic mountain landscape with rugged, sharp peaks illuminated by warm sunlight. The rocky formations create a contrast against blue skies and fluffy white clouds.
See it on Pinterest
  1. Gen Z defined as ages 18–27, Gen X defined as ages 44–59.

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.

Up nextChaos Cakes
The words “CHAOS CAKE” appear in a bold, psychedelic style with thick, wavy letters
The words “CHAOS CAKE” appear in a bold, psychedelic style with thick, wavy letters
A red-headed woman sits atop a layer decorated in bright colors, squiggly metallic candles and sparklers. The cake sits on a clay cake stand and is surrounded by confetti and streamers.
A red-headed woman sits atop a layer decorated in bright colors, squiggly metallic candles and sparklers. The cake sits on a clay cake stand and is surrounded by confetti and streamers.

Pristine icing and perfect piping? So yesterday. In 2025, Boomers and Gen X go all in on silly cakes, funny cakes and rat cakes (yes, that’s a thing). These sweet treats are unafraid to be brutally themselves. And the wackier, the better!1

Chaos Cakes: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
A colorful three-tiered cake decorated in wildflowers sits on a geometric-shaped cake stand. The cake frosting is different shades of red and green and the cake stand is green with a lavender ball at the base.
A colorful three-tiered cake decorated in wildflowers sits on a geometric-shaped cake stand. The cake frosting is different shades of red and green and the cake stand is green with a lavender ball at the base.
A cake that’s been carved and iced to look like a rat sits on a striped platter. Decorations include eyes, whiskers, pink ears and feet.
A cake that’s been carved and iced to look like a rat sits on a striped platter. Decorations include eyes, whiskers, pink ears and feet.
See it on Pinterest
  1. Baby Boomers defined as ages 60+, Gen X defined as ages 44–59.

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.

Up nextPlayer One
The words “Player One” in a bold, boxy font
The words “Player One” in a bold, boxy font
An avatar with spiked hair hovers above the ground. His outfit includes a harness with multiple pouches, quilted pants and large blue sunglasses. Other clothing options sit to either side.
An avatar with spiked hair hovers above the ground. His outfit includes a harness with multiple pouches, quilted pants and large blue sunglasses. Other clothing options sit to either side.

Trending in 2025: Your avatar aesthetic. This year, Gen Z and Gen X will customize their digital personas, designing their avatar’s hair, outfits and even accessories. Head to your keyboards—it’s time to level up.1

Player One: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
A woman wearing bold blue eye makeup and a neon top is surrounded by glowing computer symbols
A woman wearing bold blue eye makeup and a neon top is surrounded by glowing computer symbols
A 3D rendering of a t-shirt covered in a bold, colorful print
A 3D rendering of a t-shirt covered in a bold, colorful print
See it on Pinterest
  1. Gen X defined as ages 44–59, Gen Z defined as ages 18–27.

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.

Up nextMix & Maximalist
The words “Mix & Maximalist” appear in an elegant font with a swirling ampersand to separate the words
The words “Mix & Maximalist” appear in an elegant font with a swirling ampersand to separate the words
A woman with long braids adorned in beads sits on a pile of lush velvet and patterned body pillows and textiles. She is dressed in a cream-colored knitted sweater, a plaid skirt and colorful tights. The backdrop is a vintage green floral wallpaper.
A woman with long braids adorned in beads sits on a pile of lush velvet and patterned body pillows and textiles. She is dressed in a cream-colored knitted sweater, a plaid skirt and colorful tights. The backdrop is a vintage green floral wallpaper.

2025 decor: More is more. This year, Gen X and Boomers will mix and match brilliantly bold patterns, eclectic prints and delightful textures in all colors of the rainbow. Oh, and layering—lots of it!1

Mix And Maximalist: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
A midcentury bright yellow lamp sits against a baby pink wall and mint green drapes. Next to the 1960s-inspired lamp are a pile of floral and yellow pillows on a patterned rug.
A midcentury bright yellow lamp sits against a baby pink wall and mint green drapes. Next to the 1960s-inspired lamp are a pile of floral and yellow pillows on a patterned rug.
A chartreuse green velvet chair sits on a pile of round and square patterned rugs against a floral wallpaper. The chair has two colorful floral pillows.
A chartreuse green velvet chair sits on a pile of round and square patterned rugs against a floral wallpaper. The chair has two colorful floral pillows.
A closeup of a cheetah-print pattern
A closeup of a cheetah-print pattern
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  1. Gen X defined as ages 44–59, Baby Boomers defined as ages 60+.

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.

Up nextSeeing Double
The words “SEEING DOUBLE” appear twice in a bold, all caps Optician Sans font
The words “SEEING DOUBLE” appear twice in a bold, all caps Optician Sans font
A man and a woman stand next to each other holding green books against a gray background. They are wearing black-rimmed glasses, striped sweaters, brown coats and black shoes. The man wears denim jeans. The woman wears a denim skirt and fabric.
A man and a woman stand next to each other holding green books against a gray background. They are wearing black-rimmed glasses, striped sweaters, brown coats and black shoes. The man wears denim jeans. The woman wears a denim skirt and fabric.

Besties don't copy—they match. This year, coordinated fits will be the topic du jour in the group chat. From collaborating on festival fits to aligning on date night looks, Gen Z and Boomers will be all about staying in sync (in a chic way).1

Seeing Double: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
Two people in checkered outfits sit holding hands. They’re back to back, on a light pink stool against a yellow background.
Two people in checkered outfits sit holding hands. They’re back to back, on a light pink stool against a yellow background.
Two people stand on a sandy beach with similar footwear. Both have pointed-toe flats, with different colored socks.
Two people stand on a sandy beach with similar footwear. Both have pointed-toe flats, with different colored socks.
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  1. Baby Boomers defined as ages 60+, Gen Z defined as ages 18–27.

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024.

Up nextNesting Parties
The words “Nesting Parties” appear in a flowing script font with italicized, connected letters
The words “Nesting Parties” appear in a flowing script font with italicized, connected letters
A woman in a cream-colored dress sits in a bird’s nest on a branch against a sherbet sky. Above her is a clothesline with delicate pastel-colored baby clothes and a toy dog held up by clothespins.
A woman in a cream-colored dress sits in a bird’s nest on a branch against a sherbet sky. Above her is a clothesline with delicate pastel-colored baby clothes and a toy dog held up by clothespins.

Meet the nesting party: the baby shower as it should have always been. It’s not about the gifts (although those are welcome!). It’s about helping new parents prep for the postpartum period and set up their home for baby’s arrival. Gen Z and Millennials are driving this supportive parenting trend.1

Nesting Parties: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
A woman in a bright pink blouse stands in warm light with her hands over her stomach. Several pairs of hands with bright red nails and sterling jewelry also place their hands on her belly.
A woman in a bright pink blouse stands in warm light with her hands over her stomach. Several pairs of hands with bright red nails and sterling jewelry also place their hands on her belly.
A closeup of neutral-toned baby blankets sits next to a knitted cradle and white dresser decorated in star-shaped handles
A closeup of neutral-toned baby blankets sits next to a knitted cradle and white dresser decorated in star-shaped handles
Alt image 3 Three glass food storage containers are stacked on top of each other, holding pasta, vegetables and fruit.
Alt image 3 Three glass food storage containers are stacked on top of each other, holding pasta, vegetables and fruit.
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  1. Gen Z defined as ages 18–27, Millennials defined as ages 28–43.

  2. Pinterest internal data, global English language searches. Analysis period Sep 2022–Aug 2024. Please note that Pinterest's Advertising Guidelines prohibit targeting of any audience based on sensitive health or medical conditions including medical conditions, symptoms, or treatments related to fertility or pregnancy. For more information, please see our Advertising Guidelines.

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