More visibility for smarter campaigns
The Pinterest Conversions API provides more insight into Pinterest’s conversion impact across channels. With the right data, you can achieve better results and higher ROI in your campaigns. There are two ways to get started: via partners or with a direct integration.
Maximize conversions. Minimize complexity.
Pass web, app and offline data through the API. You can see how your marketing dollars on Pinterest are driving results across channels.
Brands using the Conversions API (CAPI) and Pinterest tag together measure an average 24% increase in attributed conversions.1
Optimize your campaigns and lower costs with these insights. On average, brands have seen a 9% improvement in cost per action.2
Streamline setup with our partners
Avatria helps you implement the CAPI via your existing Google Tag Manager. Their team offers hands-on integration, as well as ongoing support.
LiveRamp's CAPI solution enables brands to measure and analyze the impact of media investments on online and offline conversions, all on pseudonymous identity.
Connect CAPI with Tealium's customer data platform to take advantage of all the benefits that more reliable conversion tracking can bring to your campaigns.
Additional partners
Do it yourself with a direct integration
Your developers can also implement the API directly. Setup follows industry standards and includes similar steps to other CAPIs.
Brand spotlight: PacSun
The Conversions API helped PacSun get a better read on their Pinterest performance. Results for the fashion brand were bright, showing a 7x higher conversion rate and a 3.5x decrease in cost per session.3
Get started
Frequently asked questions
We recommend using the Conversions API and Pinterest tag together for better tracking and insights into your conversions impact.
You can pass the same events through the Conversions API that you’ve configured in your Pinterest Tag or with your mobile measurement partner.
You can also pass offline events (such as in-store) via the Conversions API to give you a clearer insight into your customer's path to purchase.The Conversions API passes the same events that you would normally receive through the Pinterest tag.
Checkout
Add to cart
Page visit
Signup
Watch
Lead
Search
View category
Custom events like offline purchases or app engagements
For more details, visit our developer platform.
The timeline for setting up the Conversions API depends on which approach you take. It can take as little as a few hours to a few weeks depending on how you decide to integrate. Learn more about the benefits and other considerations of each setup option.
Each partner integration will have its own cost, setup considerations and features. Reach out to your Pinterest representative if you have questions about any of the details.
You can integrate the Conversions API two ways: with our partners, or via direct integration.
Third-party partner integration
If you are already working with one of Pinterest’s partner platforms, you may be able to set up the Conversions API through a partner integration. Learn more about our partner integrations.
Direct integration
For the most control over your integration process, we recommend building a direct integration with the Pinterest Conversions API. This requires developer involvement. More details can be found in our development docs.Resilience is the status of a Conversions API setup that allows for the highest level of signal matching and attribution.
Establishing resilience may help you drive better performance results and future-proof your brand’s campaigns from signal losses in the evolving data privacy landscape.