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Beyond blue and pink
Bright, child-centric collage featuring the Progress Pride Flag, two Latiné children and one parental figure enjoying crafts and activities.

Gender norms are shifting—and parenting approaches are, too. Searches among Gen Z and Millennials show a desire to break down the binary as they bring up the next generation. From pronoun flashcards and gender flags to self-identity art and unisex names, they’re proudly practising gender-neutral parenting.

Trending on Pinterest¹
Beyond blue and pink

Personal pronouns flashcards

+80%

My self activities for kids

+35%

Self-identity art

+75%

Gender flags

+285%

Unisex name

+90%

Personal pronouns flashcards

+80%

My self activities for kids

+35%

Self-identity art

+75%

Gender flags

+285%

Unisex name

+90%

Behind the trend

As we become a more inclusive and accepting society, parents are looking for ways to talk to their children about gender diversity, self-expression and the use of pronouns. Resources such as books, activities and art can help to kick-start these conversations, breaking down traditional stereotypes for the next generation.²

Collage featuring the Pride Progress Flag, a child playing in the rain, a parental figure playing with a baby, a girl with flowers on her lap and a child showing off a paper sun art piece.

Act on the insights

Make our trends work for you. Talk to your Pinterest team about opportunities to apply Pinterest Predicts to your business. If you don’t have a Pinterest rep yet, you can apply for sales support using the link below.

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