Lounge-erie
Goodbye joggers, hello silky nightwear
There’s something special about investing in silk just for sleeping. Nightwear will get its own dress code in 2022—even if it’s just for a party of one. Searches for satin nightwear and classic nightdresses will rise across all age groups.
Creator Spotlight
Beauty Creator Kristina Rodulfo is the friend you want to have on your group chat. This former magazine editor shares her hot takes on all things style and self-care. Such as—it’s time to treat yourself and upgrade those old pyjamas. Follow Kristina and get an inside look at fashion from an editorial pro.
‘I love baggy T-shirts for sleeping. But a silky nightdress? Game-changer. Seriously. I feel so much more calm (and more chic) before bed now. For me, lounge-erie makes going to sleep feel like a little ritual.’
Bring this trend to life
If you’re a fashion brand…
Tracksuits, be gone. Encourage people to slip into silky loungewear and take elevated comfort to the next level.
If you’re a home brand…
Make lounging feel extra luxe. Take them into their leisure zone with satin bedding and weighted blankets.
If you’re a hobby or crafting brand…
Give people ideas on how to weave silk and satin fabric into their DIY creations—from lace ceramics to silky scented eye masks.
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