Limitless luxe

Colourful collage of household items in golden hues. Lamps of different sizes hang in the centre with a large, gold-coloured iron on the right, in front of a vintage car. A washing machine and dryer are on the left, under a large gold wrench in a sink. Large leaf tendrils hang down, above the wrench.

Bring luxury into the least-expected corners of your home

It’s nothing new to want a little luxe in your life, but how about the laundry room? And the luxury basement? In 2022, people will give luxurious makeovers to their home’s nooks and crannies. For millennials and Gen X, forgotten spaces will become conversation starters when you have guests over.

Collage of modern laundry room items: three wicker laundry baskets are in front of a black and gold-tiled wall with a square golden sink and a rounded mirror angling out from behind an orange wall.

Collage of games room items. A golden Roman bust is at the back, near a light purple vintage car, against a gold brick wall. A deep red office chair is in front of an orange pool table with racked billiard balls and neon speakers on the left.

Creator Spotlight

If there’s a science to luxury, then Nicole Rosenberg knows the secret formula. This interior designer shares her bespoke design skills that can completely transform a space. And, hint: It’s not that intimidating. Follow Nicole to learn how to take any room and luxe it up.

‘Anyone can make the main bedroom look glamorous. But I’m an expert at making the “forgotten” rooms, such as basements and laundry rooms look stylish. It’s all about organisation. And plants. Lots of plants.’

Local spotlight

Limitless luxe in Australia

Forgotten rooms no more! One market that’s sure to go all-out on Limitless luxe is Australia. The Aussies’ take on this trend will be one to watch, as they will focus on elevating unloved spaces within the home (though let’s not forget the gym). Searches for luxury bathroom and luxury wardrobe designs will be on the rise this coming year.

Bring this trend to life

If you’re a home brand...

Luxe doesn’t need to mean an entire overhaul. Find ways to add luxury touches to spaces that don’t break the bank, such as light dimmers, textured wallpaper and scented soaps.

If you’re a tech brand…

Think home cinemas and gaming rooms. Suggest out-of-the-ordinary items from your product portfolio that complement their luxe new set-up.

If you’re a restaurant brand...

Show people how to put a luxury twist on takeaways. Pair fast food with fancy cocktails or serve pizza on fine china.

Pinterest search term for ‘luxury laundry room’. A well-organised wardrobe with a grey colour palette and a grey washer and dryer stacked beside it. A front-loading black washing machine. A marble countertop with a marble sink and gold tap. A Pin showcasing a laundry room with organised mahogany shelves and stacked grey washer and dryer. The text reads, ‘From blasé to beautiful – Transform your laundry room’. The description underneath reads, ‘Give your laundry room a makeover’.

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