Kidding around
Bring your inner child out to play
Who says children have all the fun? This year, Gen X-ers and boomers will be into playful pastimes such as indoor swings, useful crafts and fairy bedroom ideas. Because crafts and toys keep the big kids young at heart.
Creator Spotlight
Adulting is hard. That’s why Creator Amanda Kingloff says to give yourself a break—or perhaps a break time. This author and stylist shares out-of-the-box crafts, that are equal parts chic and child-friendly. Follow Amanda for a daily reminder of the importance of play.
‘When’s the last time you jumped in a bouncy castle? This year, I see our inner children coming out to play with arts and crafts and, of course, the occasional fairy-themed party.’
Bring this trend to life
If you’re a hobbies brand…
Adults just want to have fun! Lean into childhood favourites to encourage summer camp revivals, craft-making parties or video game marathons.
If you’re an entertainment brand…
Get people excited about action and adventure flicks coming soon, like remakes or long-awaited sequels. Action figures aren’t just for kids.
If you’re a food and drink brand…
Who doesn't love hot chocolate or school-day snacks? Give people permission to act like a child and take a grown-up twist on childhood favourites.
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