Flexercise

Collage of people doing low-impact workouts. An Arab woman in the centre is wearing a black scuba-hood workout outfit. A white man is walking across a rocky stream. A leg in orange tights is on the left. A Black woman is putting on a pink windbreaker. A bare leg is lounging in bed. A white woman is floating in a pool of water.

For the love of movement

Low impact is the new high intensity. This year, people of all ages will fall in love with more mellow ways to move their bodies. From starting a daily stretching routine to nature walks, it’s time to choose your own adventure.

Collage of exercise-related items. A man with a prosthetic right leg stretches on a grassy field in the centre. A woman on the left is in a twisted, high-lunge yoga pose. A flat-roofed house with many windows is at the top.





On the left, a smiling Black woman walks in exercise clothes, holding a bottle of water. On the right, a white woman is wearing exercise clothes and headphones. Tree trunk is in the foreground, with plants and a forest in the background.

Creator Spotlight

Three words of comfort from Isabelle Dias: Don’t sweat it. Literally. Isabelle inspires her community to find new, low-impact ways to move your body at your own pace. Follow Isabelle for self-care ideas that go beyond high intensity workouts.

‘I want my community to see that moving your body doesn’t have to mean running a marathon. Go for a morning walk to ground yourself. Dance in your room to recharge. I think flexercise is made to be simple, not scary.’

Bring this trend to life

If you’re a well-being brand…

Think beyond HIIT workouts and marathon training. Create content and videos that promote the softer side of working out, like bedtime warm-ups and simple stretching routines.

If you’re a food and drink brand…

Share recipe ideas that people can whip up for a post-flexercise snack. Or if they’re not in the mood to cook, encourage people to have a special meal delivered to welcome them home from their low-impact adventure.

If you’re a clothing brand…

Get people into new active-clothing categories that feel approachable to everyone. From dancing shoes to adaptive outdoor gear, outfit people to help them to get moving at their own pace.

Pinterest search results for ‘hiking snacks’. Aerial view of watermelon, orange and lime slices. Granola bars on parchment paper. Fruit, crackers and mezze packs. Compostable cutlery. An aqua water bottle. Two white men on camping chairs with a silver thermos flask. A Pin of someone putting a silver thermos into a yellow rucksack and legs in white trousers. The text reads, ‘Five thermoses for nature walks’. The description underneath reads, ‘Pack one of these for your next adventure’.

Related trends

Footnotes
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Pinterest, search data, global, analysis period Oct 2019–Sept 2021