Flexercise
For the love of movement
Low impact is the new high intensity. This year, people of all ages will fall in love with more mellow ways to move their bodies. From starting a daily stretching routine to nature walks, it’s time to choose your own adventure.
Creator Spotlight
Three words of comfort from Isabelle Dias: Don’t sweat it. Literally. Isabelle inspires her community to find new, low-impact ways to move your body at your own pace. Follow Isabelle for self-care ideas that go beyond high intensity workouts.
‘I want my community to see that moving your body doesn’t have to mean running a marathon. Go for a morning walk to ground yourself. Dance in your room to recharge. I think flexercise is made to be simple, not scary.’
Bring this trend to life
If you’re a well-being brand…
Think beyond HIIT workouts and marathon training. Create content and videos that promote the softer side of working out, like bedtime warm-ups and simple stretching routines.
If you’re a food and drink brand…
Share recipe ideas that people can whip up for a post-flexercise snack. Or if they’re not in the mood to cook, encourage people to have a special meal delivered to welcome them home from their low-impact adventure.
If you’re a clothing brand…
Get people into new active-clothing categories that feel approachable to everyone. From dancing shoes to adaptive outdoor gear, outfit people to help them to get moving at their own pace.
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