Be where festive decisions happen

Festive shopping can feel overwhelming—but not here. Pinterest is where shoppers come to confidently decide, and where brands have influence at every step, all season long.

Download checklist
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Get the results you need this season

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Reach decision-ready shoppers

60% of users say Pinterest helps them make decisions at every stage of their Festive Season
shopping journey. That’s 75% higher than what other social users say about those platforms.1



A Pin showing a man wearing a blue hat and white headphones. The words “2.3X faster” and “explore” also appear overlaid.
Stand out with AI-powered visual search

When it comes to shopping, you know it when you see it. Last holiday season, visual searches grew at 2.3 times faster than text-based searches YoY.2









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Unlock efficient full-funnel performance

You need every pound in your budget to work harder, and Pinterest delivers an average incremental ROAS of 3.71 that outperforms Google, TikTok and Meta.3

Early planning drives festive-season performance

Follow these steps to get started today.

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Check product feed
Upload your products

Upload your product catalogue to ensure that your product Pins are ready for shopping ads.

Check product feed ↗
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Implement tracking
Get your tracking in place

Use the Pinterest tag to track important actions such as checkouts, sign-ups and add-to-basket events.

Implement tracking ↗
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Choose measurement solutions
Plan how to measure success

Decide what you want to measure—then explore our tools to help get you started.

Choose measurement solutions ↗

Resources for success for the 2026 festive season

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Read now
Start your strategy for the 2026 festive season now

Your customers are already planning for the festive season on Pinterest. Here’s how to capture that spend and ring in results with an early, always-on strategy.

Read now ↗
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Watch now
Get Q4 insights in this festive workshop

Watch this in-depth webinar for tactical guidance and examples that you can use to activate in Q4 and beyond.

Watch now ↗
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Download now
Hit your festive-season goals with this simple checklist

Download and share this step-by-step guide so your team can track every part of your Pinterest plan and start executing today.

Download now ↗

Merry moments, measurable brand results

Urban Outfitters
Glenfiddich
Waitrose
Tesco

Expanding Urban Outfitters’ festive gift range

Reaching more millennial and Gen Z festive-season shoppers on Pinterest, Urban Outfitters used curated product ads and direct links to gift and fashion collections. The campaign drove a 2.4x increase in outbound clicks, a 57% drop in CPC and 50% more conversions compared to last year.4

Urban Outfitters
Glenfiddich
Waitrose
Tesco

Connecting Glenfiddich with high-intent luxury festive gift-givers

Glenfiddich used Pinterest keyword and interest targeting, high-income personas and the festive Gift Badge programme to reach premium gift-buyers, driving a 2.8-point lift in aided brand awareness and a 1.3-point lift in action intent.5

Urban Outfitters
Glenfiddich
Waitrose
Tesco

Waitrose maximise the holiday season with a full-funnel strategy

Waitrose experimented with creative ad formats and achieved 6.1% sales lift and 6.7% increase in checkout lift.6

Urban Outfitters
Glenfiddich
Waitrose
Tesco

Tesco turned insights into action during the festive season

Tesco turned festive inspiration into action with Quiz Ads, Trends Badges & Premiere Spotlight—boosting awareness and engagement throughout the season.7

Kick off your festive planning

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