Volvo Car Germany GmbH
Pinterest Performance+ automation helped deliver better results, showing how the right automation can become a strategy's most powerful engine.
Goal
Volvo has spent decades building its reputation as a powerhouse of global automotive engineering. So when the Swedish automaker prepared to launch the EX30–their smallest, most accessible entry into fully electric driving—they wanted to reach the right audience for this expression of their electric future.
Research pointed them toward Pinterest, where German users are already more likely to have purchased electric cars compared to non-Pinterest users.1 With strong results from previous campaigns on Pinterest, the team was ready to scale their approach and reach high-intent electric vehicle enthusiasts.
Strategy
Volvo decided to test Pinterest Performance+ for the EX30 launch, but they wanted concrete proof that the tools would outperform their usual manual approach. So they set up a test that would run both strategies simultaneously—Pinterest Performance+ automation managing targeting and optimization on one side, and traditional hands-on campaign management on the other.
Volvo's full-funnel strategy included awareness campaigns and also supported Pinterest Performance+ automation, which focused on consideration and conversion objectives. The AI automatically optimized ad placements and frequency for mid and lower-funnel goals, handling what typically requires constant manual attention. The test would reveal whether the approach could drive more efficient performance than Volvo's traditional campaign setup.
"
Pinterest has significantly helped us to increase awareness for our smallest SUV, the fully electric EX30. Additionally, it has greatly enhanced consideration and action within a high-intent environment."
Kim Schulze
Senior Specialist Media & Campaigns, Volvo
Results
Pinterest Performance+ delivered. The automated campaign helped generate 30% more conversions than Volvo’s manual setup, while also driving a 7.6% incremental lift in conversion page visit.1 These weren’t marginal improvements. They represented a meaningful shift in how efficiently Volvo could reach and convert their target audience.
The results validated what many marketers wonder about automation: whether letting go of manual control actually improves outcomes. For Volvo’s EX30 launch, the answer was definitively yes. Pinterest Performance+ handled the complexity of balancing multiple objectives, while Volvo’s team made the crucial decisions about creative direction and campaign goals.
7.6%
Incremental lift in conversion page visits using Pinterest Performance+1
30%
More conversions compared to manual campaign setup1
Explore Related Resources
Pinterest Performance+
Let AI handle campaign optimization across the full funnel. Pinterest Performance+ uses machine learning to automatically adjust targeting, bidding and creative delivery to help achieve better results. Learn more about Pinterest Performance+.
Full-funnel marketing
Reach people at every stage of their journey, from initial awareness to final conversion. Discover how to build campaigns that work across the entire funnel.