Stradivarius
By implementing the API, Stradivarius increased conversion visibility and saw an increase in checkouts1
Stradivarius, a Spanish fashion retailer, wanted to get more signals and make sure no data that could help optimize their Pinterest campaign was missed. To reach this goal and go a step further in campaign measurement, the brand together with their agency Adsmurai, implemented the Pinterest Conversions API.
+39%
lift in attributed checkouts from Pinterest campaigns1
-28%
lower CPA after implementing the Pinterest Conversions API1
Unlocking a full picture of the lower funnel
To track and measure the performance of their campaigns, Stradivarius was already using the Pinterest tag, but they saw there was an opportunity to do more. So the brand and Adsmurai worked with Pinterest to implement the Conversions API, designed to work in conjunction with the Pinterest tag for maximum effectiveness. The Pinterest Conversions API allows advertisers to track conversions and events on their website that are related to actions taken on Pinterest like purchases, subscribing to a service, downloading an app and more.
In addition, the brand also integrated their Mobile Measurement Partner (MMP). With MMP, Stradivarius can now see a more complete view of the performance from their Pinterest campaigns to their mobile app.
“
With the Pinterest Conversions API, we have significantly improved the brand's performance — overcoming the challenges of limited data visibility in the digital environment. This integration has empowered us to make decisions with more precise data, leading to a positive impact on our strategies and the delivery of highly relevant user experiences.”
Natalia Muradás
Account Manager, Adsmurai
From campaign to Add to Cart
The implementation of the Conversions API delivered an +39% increase in attributed checkouts from Pinterest and reduced CPAs by 28%1. And the valuable insights found in the additional data continue to contribute to future campaign performance.
Tips for your next campaign
Try these Pinterest best practices to get more out of your ads.
Get more from your data. Maximise campaign effectiveness by implementing the Pinterest Conversions API alongside the Pinterest tag.
Test multi-objective campaigns to help reach people wherever they are in their journey and help drive results throughout the funnel.
Create value-add moments. Take your shoppers on a journey—create content that's inspiring and actionable for the user. How will your product enhance their lives? Help them imagine it.