Sinsay
Pinterest Performance+ scaled their always-on catalogue ads.
Goal
You can buy a lot at Sinsay. Toddler T-shirts, throw cushions, a dress for Friday night, often in the same basket. The Polish brand covers fashion for the whole family alongside homewares, and the always-on catalogue programme behind that scope includes aggressive revenue targets and strict cost-efficiency goals every quarter.
For a catalogue this broad, Pinterest was the obvious place to scale. Fashion and home are two of the platform's most popular categories, and Sinsay's customers come there to plan what they actually want to buy. The harder question lived behind the scenes: could AI-powered automation push catalogue performance past what the team had built by hand? Pinterest Performance+ was where they went to find out.
Strategy
Keeping an always-on catalogue programme tuned by hand is its own full-time job. Sinsay's paid social team had been doing well, but manual campaign management was monopolising their time, and crowding out other work that needed to get done.
When Pinterest released AI-powered campaigns for product feeds, Sinsay wanted to test the full Pinterest Performance+ suite, including Pinterest Performance+ creative, head-to-head against their manual catalogue setup. Broad Audience targeting was the natural choice for a catalogue this varied; casting wide and letting the algorithm find the highest-intent buyers made more sense than narrowing in.
“
Sinsay’s marketing strategy is strongly focused on driving sales volume and closing the funnel. When AI-powered campaigns for product feeds were introduced on Pinterest, we quickly moved to test Pinterest Performance+. The results significantly exceeded our expectations.”
Jolanta Sobiesińska
Sinsay, Senior Paid Social Specialist
“
Faced with ambitious revenue targets and the need to scale efficiently, we continuously refine our marketing ecosystem to balance growth with cost-effectiveness. Pinterest Performance+ addresses this challenge by combining automation with measurable impact, driving higher ROAS and revenue.”
Gabriela Machlowska
Sinsay, Paid Social Lead
Results
At a similar spend level, PInterest Performance+ outpaced Sinsay's manual catalogue setup on every metric that mattered. The algorithm consistently found the buyers most likely to click and convert, rather than spreading budget thinly to chase impressions.¹ For an always-on programme of this scale, a few percentage points of efficiency compound across a year of running campaigns.
17%
higher ROAS with Pinterest Performance+ compared to manual optimisation¹
19%
lower cost per order with Pinterest Performance+ compared to manual optimisation¹
Explore Related Resources
Pinterest Performance+
Pinterest Performance+ takes the manual work out of running catalogue and conversion campaigns. AI handles the bidding, targeting and creative, the same way it did for Sinsay. Learn how it works.
Advertising partners
Pinterest now works with trusted partners around the world - like Aleph in CEE - to help you manage ad accounts locally. These partnerships offer in-market representation, local language support and deep platform expertise. Learn more.