Pandora
Pandora use Pinterest Performance+ to reach high-intent shoppers, boost return on ad spend and increase sales.
Goal
Beautiful products draw attention. Well-run campaigns drive sales. As jewellery brand Pandora aspired to scale in key markets, they wanted to boost conversions online and in shops, and improve their incremental return on ad spend (ROAS). To grow efficiently, they needed a way to turn their existing sparkle into sustained, measurable performance.
They looked to Pinterest because it’s where people go when they’re looking for gifts, as well as seasonal and special-occasion jewellery for themselves. Pandora knew that they could reach an audience of high-intent shoppers there, and move them from inspiration to checkout.
Strategy
Pandora rolled out Pinterest Performance+ across their mid- and lower-funnel campaigns for the US, UK and Germany. They tapped into the AI-powered creative optimisation, automated bidding and smart targeting that are all designed to reduce manual work and maximise conversions.
AI-driven image resizing and creative variations helped to achieve better results, while Pandora’s polished product shots kept the ads on-brand. Pinterest Performance+ targeting ensured that they reached a broad shopping audience who were actively planning purchases. The campaign also tested promotions, and blended e-commerce goals with influence on in-person shopping, using both digital and offline conversion tracking to validate results.
‘Pinterest Performance+ made our lower-funnel marketing so much more efficient, driving strong incremental ROAS and a greater sales impact both online and offline. The results were so compelling, we made Pinterest Performance+ a core part of our ongoing conversions strategy.’
Roxana Sandru,
Paid Social Manager
Results
Pandora achieved a 7.5% average incremental ROAS lift,1 confirming that Pinterest Performance+ helped them to convert more high-intent shoppers both online and in shops. A before-and-after comparison of the first and second halves of 2025 revealed a 47% ROAS jump.2 Wanting to at least keep—and hopefully continue building on—their gains, Pandora folded Pinterest Performance+ into their always-on campaigns, including ROAS bidding, promotions testing and offline conversions upload.
7.5%
average incremental ROAS uplift1
47%
ROAS increase from H1 to H2 20252