La Redoute
La Redoute is driving sales in the home décor and furniture category in Switzerland, attracting incremental prospects with a full-funnel strategy
As a French e-commerce giant in the homeware, decoration and fashion sectors, La Redoute were keen to grow their foothold in the Swiss market. It was only natural then that the brand turned to Pinterest.
+4.3%
increase in incremental sales in Switzerland1
+7%
increase in incremental conversions from target audience, 35-49-year-olds1
Innovating for full funnel impact
Following Pinterest's advice, La Redoute Switzerland readily made changes to their media strategy to roll out this campaign, focusing on awareness and shopping.
Adopting the platform's best practices, La Redoute varied the ad formats, combining static and video content to maximise impact. Additionally, the brand adopted a Test & Learn approach throughout the campaign to analyse performance over time and to ensure that the best possible results were achieved.
"Pinterest's full-funnel approach was just the ticket when it came to expanding our presence in the Swiss market. The strategy of using shopping as a common thread meant we were able to reach users at every stage of their journey and so increase Pinterest-influenced conversions."
Laetitia Montero
Traffic & Client Acquisition Manager at La Redoute CH
A multi-objective approach that ultimately paid off, as all campaigns generated an incremental impact on the different stages of the conversion journey: 4.4% more product pages visited, a 4.2% increase in incremental additions to cart and a 4.3% increase in incremental sales.1
The strategy also maximised the campaign's impact, in particular thanks to a strong prospecting strategy. Shopping campaigns aimed at a broad target audience generated a level of iROAS 1.5 times higher than those with a retargeting objective.1
Tips for your next campaign
Try these Pinterest best practices to get more out of your ads:
Adopt a full-funnel strategy to diversify the points of contact with your audience and maximise results.
Use the Pinterest Trends tool to refine your keywords and tailor them to trends.
Mix video and static Pins to hook your audience in different ways.