La Redoute
Click-optimised shopping ads and smart automation delivered the home decor retailer one of their best Cost of Sales to date in the Netherlands.
Goal
Expanding into a new market is exciting, but it requires smart strategy. La Redoute, known primarily for their home decor collection, saw real opportunity in the Netherlands and wanted to make their entry count.
The French retailer had a clear vision to drive meaningful traffic and conversions while keeping campaign management streamlined. They wanted the best balance between time spent on optimisation and actual performance results. La Redoute needed an approach that could scale their Netherlands business efficiently, proving the market's potential without getting bogged down in endless manual adjustments.
Strategy
La Redoute decided on a two-tier approach that made efficiency actually work. Instead of wrestling with endless manual tweaks, they chose to let Pinterest Performance+ and shopping for traffic handle the heavy lifting.
It was pretty simple. Pinterest Performance+ shopping campaigns switched on machine learning to hunt down conversions, while click-optimised shopping ads delivered a steady stream of affordable, qualified traffic. Pinterest users naturally flowed from discovery to purchase. Zero manual handoffs. Zero campaign babysitting. The kind of efficiency that means no more weekend pings about bid adjustments.
In addition, La Redoute’s consideration campaigns were packed with great content—actionable tips, how-tos, the kind of helpful content that home decor enthusiasts actually bookmark and share with friends. Their targeting strategy was sharp as well. They cast a wide net across all women, then strategically excluded recent customers to laser-focus budgets on fresh faces.
The timing was perfect. Pinterest users arrive already in discovery mode, actively hunting for home inspiration. La Redoute positioned themselves right in that sweet spot where daydreaming turns into purchasing.
"
More and more we're seeing Pinterest as a key channel for driving traffic and conversions. Our results in the Netherlands market with shopping to drive traffic and Pinterest Performance+ clearly confirm that this was the right approach - and we're eager to take it even further."
Manon Willems,
Traffic Manager, La Redoute
Results
The numbers delivered just what La Redoute was after. Their 34% Cost of Sales in May 2025 marked one of their best performances on any platform they'd ever used.2 The combination of both shopping Pinterest Performance+ and shopping for traffic was the main driver of these impressive results.
The efficiency they sought became reality. Their return on ad spend (ROAS) grew an impressive 38% year-over-year, crushing their previous Netherlands campaigns.1 It means that they achieved a ROAS 2x higher than Pinterest home benchmarks in similar regions.1 The kind of numbers that validate an entire market expansion strategy.1
Last but not least, their new tactic based on shopping optimised to traffic also helped to reduce the cost per qualified visit by 7%.
While La Redoute minimised time spent on manual optimisation, Pinterest Performance+ helped to maximise their results. Less work, better outcomes.
38%
Increase in ROAS year-over-year¹
34%
Cost of Sales2
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