Graze
Healthy snack company Graze raised brand awareness with a digestible video campaign targeting Dutch shoppers on Pinterest.1
Graze believes that making healthy choices shouldn’t involve compromising on taste. The UK-based company got its start by offering wholesome snack subscription boxes and ultimately expanded into grocery stores around the world.
When Graze hit the shelves in Dutch supermarkets, the brand wanted to get the word out about their healthy snack food offerings. Pinterest reaches far into the Dutch market. 60% of Dutch women aged 20-49 use the platform, making it the perfect place for Graze to invest in an awareness campaign.2
139%
increase in brand awareness1
183%
increase in Pin awareness among Gen Z1
Wholesome snackable content
Graze used Pinterest targeting insights to reach people interested in food and drink. By focusing on popular Pinterest searches, Graze was able to grab the attention of people on Pinterest with their engaging video ads. They kept their ads short and sweet, and boosted brand awareness in the process—seeing particular success with the Gen Z audience.1
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“When you’re striving to build brand awareness, the visual strategy is key. Pinterest is like a visual search engine. When great creative is in the mix, it can feel native and drive huge results.”
Carli Luteijn,
Senior Social Advertising Specialist, Greenhouse
The brand’s philosophy that healthy, delicious snack foods are worth getting excited about clearly resonated with Dutch shoppers on Pinterest. Pin awareness increased by 139% and the campaign did particularly well amongst young users aged 18 to 24, measuring a 183% lift in Pin awareness.1
“
This campaign helped us realise that Pinterest users come to the platform with a different mindset compared to other social platforms. Users on Pinterest are ready to discover new products, and that was reflected in the success we saw in terms of brand awareness.”
Juliette Maenen,
Social Advertising Specialist, Greenhouse
Tips for your next campaign
Try these Pinterest best practices to get more out of your ads.
Keep your videos short and sweet—video ads lasting between 6 and 12 seconds see the best results.
Aim for 1+ exposures per week for short campaigns to drive Pin awareness.
Target a broad audience in order to see results across demographics