Corendon
Corendon inspires travellers with engaging creatives
On Pinterest, Corendon's brand awareness campaign achieved CPMs that were up to 77 percent lower than on other platforms by tapping into a travel-minded audience.1
When travel company Corendon entered the Danish market in early 2022, they looked to position themselves as a leading tour operator for Danes seeking travel to sunny destinations. In collaboration with the Danish digital performance agency Obsidian Digital, Corendon put together a compelling Pinterest campaign using idyllic images from destinations like Greece, Spain, Turkey, Bulgaria and Curaçao, creating ads that seamlessly blended with the platform’s native content and serving as inspiration while simultaneously introducing new customers to the brand.
Corendon was founded in the Netherlands in 2000 and started as a small tour operator, but has since grown to include its own airline and hotels. While they had already seen success in other markets, Corendons branding activities on Pinterest achieved 77% lower CPM and gained attributed conversions within the Danish market.1
77%
lower CPM, compared to other platforms1
41%
lower CPA, compared to other platforms1
38%
higher ROAS, compared to other platforms1
Reaching an audience with wanderlust
People come to Pinterest looking for inspiration and may not have specific travel plans in mind when beginning their search. This allowed Corendon to reach users while they were in the early planning phase for their next vacation. By using keyword and interest targeting, Corendon was able to tap into an engaged and receptive audience.
With Pinterest, the brand achieved CPMs up to 77% lower and CPAs up to 41% lower than other platforms.1 Moving forward, Pinterest will play a key role in Corendon's goal to establish itself as a major player in the Danish market. While they will continue to focus on awareness and conversion, they also plan to test other objectives on the platform.
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Deniz Jensen,
Sales Director, Corendon
Tips for your next campaign
Try these Pinterest best practices to get more out of your ads.
People on Pinterest are often there to find inspiration and make plans, so you can reach people earlier in their shopping journey then other platforms.
It's all about the creative. Inspirational creative can engage the audience and increase conversion.
Use Pinterest keywords and interests tools to reach your target audience.